CITYROW announced it will begin to broadcast its online classes live from a new, state-of-the-art production studio in New York City. A boutique, rowing-based gym, CITYROW is located across the country, including right here in South Florida in Boca Raton.
CITYROW has emerged as a major player in the connected fitness category with its CITYROW GO smart rowers and digital content platform, which offers a variety of rowing-based classes, performance metrics, and goal tracking for an immersive workout experience from home.
Live classes allow users to enjoy the same workouts, instructors, and benefits members have come to expect from CITYROW's 20-, 30-, and 50-minute sessions. Within the live format, members can receive real-time feedback and shout-outs from their instructors. All live classes are available on-demand the next day to give users the convenience of working out on their own time.
Using the CITYROW GO platform, members can access live classes in a virtual environment, as well as see and share their performance metrics in real-time. To enhance the experience, instructors will be able to coach members in classes as they're able to track participants' efforts throughout sessions.
"In today's virtual world, we are now able to bring the unique feel of in-person CITYROW classes into consumers' homes with live classes that enable direct engagement between our dynamic instructors and our community," said Helaine Knapp, founder and CEO, CITYROW. "With the move to live content production, we can now provide additional classes, enhanced interactivity, and immersive engagement via the live class format."
CITYROW is the first fitness concept to stream live classes filmed on an indoor rowing machine, also known as an erg. CITYROW offers a variety of rowing-based classes including its Signature class, which combines rowing with strength training, Endurance rows, HIIT rows, and Strength classes. In addition, the platform also offers off-rower classes like Yoga and Pilates to provide subscribers with a complete fitness solution. While the majority of its subscribers have purchased and are joining classes from a CITYROW GO smart rower, the CITYROW GO mobile app is also compatible with several other popular erg models.
South Floridians can have an in-person experience at CITYROW in West Boca, located at 8198 Glades Road. Learn more about CITYROW GO at go.cityrow.com.