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Man working out at Elev8tion Fitness gym in Miami
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Elev8tion Fitness Announces Partnership With The Politis Group

Elev8tion Fitness, with three locations in Miami and Miami Beach, has announced a partnership with the Politis Group. This partnership will allow Elev8tion to continue to expand both locally and nationally.

Founded in 2017 by Angel Bajaña, Elev8tion has established a respected brand and reputation building a community of results-driven individuals who are passionate about health and wellness. Under Bajaña’s leadership, Elev8tion has 3 state-of-the-art gyms with over 3,200 members with an array of weight training and powerlifting equipment. Elev8tion also offers HIIT classes, boxing, cycling and personal training.

“We are excited to partner with Politis Group as they share our vision for the future of Elev8tion,” said Bajaña. “As we grow, we will continue to remain committed to holding ourselves to the highest standard on gym quality, service, and member experience.”

Peter Politis, Chief Executive Officer of Politis Group said, “Angel and his team have built an incredible business and established the Company as a clear leader in the fitness space in Miami. They have created a strong culture and brand that we look forward to maintaining as we expand into new markets. We are excited to partner with Angel and his team to help accelerate continued growth and expand the business model to other verticals.”

Elev8tion Fitness, with three locations in Miami and Miami Beach, has announced a partnership with the Politis Group. This partnership will allow Elev8tion to continue to expand both locally and nationally.

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Woman Using Peloton Guide in Living Room
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New Peloton Guide Coming in 2022

Today Peloton announced a new connected strength product called the Peloton Guide. Arriving in early 2022, the AI-enabled device easily connects to televisions, providing Members instant access to the content library. The Peloton Guide will be available with the new Peloton Heart Rate Band for $495.

Today Peloton announced a new connected strength product called the Peloton Guide. Arriving in early 2022, the AI-enabled device easily connects to televisions, providing Members instant access to the content library. The Peloton Guide will be available with the new Peloton Heart Rate Band for $495.

“Over the last couple of years, we’ve seen the interest in our strength content explode,” said Tom Cortese, Peloton’s co-founder and chief product officer, in an email to members. “Peloton Guide demystifies strength training to create a more engaging experience that will help Members stay motivated. We combined our world-class Instructors and class content with the best machine learning technology to create a whole new way to train. This is just the beginning for Peloton strength. Guide will keep getting smarter so it can grow stronger alongside our Members.”

‌‌Features of the Peloton Guide include:

  • Movement Tracker: Powered by machine learning, Movement Tracker is exclusive to Peloton Guide and available on hundreds of strength classes. The feature encourages Members to complete the demonstrated exercises and follow the Instructors for the entire class. New movements and class types will be regularly added.
  • Self Mode: The smart camera technology on Peloton Guide helps Members compare their form to the Instructor’s in real-time. Members can choose how to view themselves to easily make corrections and adjustments during class.
  • Body Activity: No more skipping leg day. Body activity will show Members which muscle groups they recently worked. Based on your Body Activity, Peloton will recommend classes focused on the muscle groups that need training to help Members have a more well-rounded training experience.
  • Voice activated: Members can stay focused on their workouts and control Peloton Guide hands-free. Members can wake up Peloton Guide, then start, stop, rewind, or fast forward through a class. Voice activation will initially be available in the US, Canada and UK, with other markets to come.
  • Member controlled privacy: Peloton Members will always have control over the camera and microphone. Members can put Peloton Guide to sleep, slide the cover over the camera, and even turn off the mic via a physical switch to ensure Members only share what they want to share.

‌The Peloton Heart Rate Band that will come with the Peloton Guide is also compatible with the Peloton Bike, Peloton Tread, and the Peloton App, making it easy to track Strive Score and Heart Rate zones across any Peloton product.

‌For more information and updates on Peloton Guide, click here.

lululemon Ambassador works out with MIRROR
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MIRROR is Ready for the Holidays at These lululemon Stores in South Florida

MIRROR, the high-tech home gym that is also literally a mirror, can now be found at even more lululemon locations across South Florida.

MIRROR, the high-tech home gym that is also literally a mirror, can now be found at even more lululemon locations across South Florida.

Last year, we got to demo the fitness technology and experience the boutique class offerings ourselves. With over 50 different types of workouts and thousands of classes to choose from, MIRROR gives a new meaning to virtual workouts. MIRROR also hosts live classes and with the built in camera, your video stream can actually display to the trainer for extra help and motivation during class.

MIRROR expanded into lululemon stores across South Florida, including:

  • Aventura
  • Boca Raton
  • International Plaza
  • Shops at Merrick Park
  • Mall at Millennia
  • The Gardens
  • Hyde Park
  • Waterside Shops
  • UTC Sarasota

Visit the MIRROR in-store to find out more about the current holiday promotion as well.

For the most up-to-date list of locations where you can try the MIRROR for yourself, check out lululemon.com. To make an appointment and book your demo, click here.

lululemon Aventura Ambassadors Tim Rea and Ana Villegas. Photos by Matt Roy.
photo of dowtown Miami
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Miami Named "Happiest City in America" According to Survey

According to the 2021 Mindbody Wellness Index, Miami is the “Happiest City in America.”

Are you happy? What does it truly mean to be happy? Well according to the 2021 Mindbody Wellness Index, Miami is the “Happiest City in America.”

Now some of you may be scratching your head for good reason. The same survey ranked Miami as the #8 most stressed city in America.

But whether you’re a glass half empty or half full kind of person, let’s see what Mindbody had to say about the Magic City. After reading, head over to our Instagram and let us know what you think.

#1. Miami, FL 
The happiest city in America is Miami, with 70% of residents saying they feel happy most of the time. This is the second year in a row Miami has ranked first on the list (supporting happiness pre- and post-pandemic). Miami is not only the happiest city but the healthiest and most active city as well. With more than 87% of people who live there working out once a week or more, they are moving their bodies as much as our world is moving us. Miami is making it a priority to look and feel good; residents invest an average of $74 a month on beauty and grooming services—more than any other US city. It’s also the second-most spiritually fulfilled city, with 70% of residents claiming they feel spiritually fulfilled. It seems that no matter how hard outside circumstances may get, Miami residents know a few tricks for finding and attaining happiness.


people running on a road next to a cruise ship
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The Life Time Miami Marathon & Half Marathon is Sold Out. Waitlist Now Open

The 20th edition of the Life Time Miami Marathon & Half Marathon is officially sold out.

The 20th edition of the Life Time Miami Marathon & Half Marathon is officially sold out. As first reported by Miami Marathon co-founder Frankie Ruiz, the race has received a total of 15,000 entries - the capacity limit for this year’s race. Runners who are still interested in running can join a growing waitlist for the anniversary edition of the Life Time Miami Marathon & Half Marathon.

Rodrigo Garduño and Rodrigo de Ovando of 54D
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54D To Host First-Ever Free, In-Person Workout at Miami Design District This Saturday

Get ready to bring your A-game: 54D is making its way to the heart of Miami Design District! For the first time ever, train side-by-side with celebrity trainers Rodrigo Garduño and Rodrigo de Ovando. Join this one-time-only in-person, live workout class on Saturday, October 2 at the Miami Design District Jungle Plaza.

Get ready to bring your A-game: 54D is making its way to the heart of Miami Design District! For the first time ever, train side-by-side with celebrity trainers Rodrigo Garduño and Rodrigo de Ovando. Join this one-time-only in-person, live workout class on Saturday, October 2 at the Miami Design District Jungle Plaza.

The workout session is free and open to the public. Doors open at 7:30 am with limited spots available on a first come first serve basis.

This is a chance to try the workout program that is followed by the likes of AROD, Adriana Lima, and Jorge Posada, among many other professional athletes and celebrities.

54D is a results-based, nine-week training program that combines high-intensity group training, custom nutrition and recovery therapy. Founded by former professional athlete Rodrigo Garduño, the system guarantees results to anyone who is willing to fully commit for the duration of the program.

In South Florida, 54D currently has a studio in Coral Gables and is gearing up to open a Miami Design District location this October.

For more details on the workout, click here.

Construction Man at Underline Miami Site
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Phase 2 of The Underline is Underway

The Underline announced via their Instagram that construction of Phase 2 has begun and is expected to be completed in mid-2023. This phase includes approximately 2.14 miles of improvements running parallel or below the Metrorail extending from SW 19th Avenue to SW 13th Street (Coral Way). ⁠⁠

The Underline announced via their Instagram that construction of Phase 2 has begun and is expected to be completed in mid-2023. This phase includes approximately 2.14 miles of improvements running parallel or below the Metrorail extending from SW 19th Avenue to SW 13th Street (Coral Way). ⁠⁠

Per The Underline's FAQ, the project will enhance communities and improve pedestrian and bicyclist safety. It will include new dedicated pedestrian and bicycle trails, landscape, and lighting. The amenities will include native vegetation landscaping; wayfinding signage; lighting; and plaza & recreational areas located adjacent to Simpson Park, Vizcaya Metrorail Station and between SW 17th and SW 16th Avenue. ⁠⁠⁠⁠

To do this work safely, the M-Path will be closed during the construction of each segment. The first closure will be between SW 22nd Avenue and SW 17th Avenue. Efforts are also being made to minimize the impact of the construction activities on area residents, pedestrians, bicyclists, Metrorail and Metrobus patrons, businesses, and motorists.

To learn more about The Underline project, you can head to theunderline.org/phases.

Fort Lauderdale Beach Palm Trees
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Fort Lauderdale Opens Applications for FIT Permits

The City of Fort Lauderdale is now accepting applications for a FIT Permit. Offered through the Fort Lauderdale Parks and Recreation, this permit allows certified, approved instructors the opportunity to teach outdoor fitness and exercise classes at select parks in the city.

The City of Fort Lauderdale is now accepting applications for a FIT Permit. Offered through the Fort Lauderdale Parks and Recreation, this permit allows certified, approved instructors the opportunity to teach outdoor fitness and exercise classes at select parks in the city.

The application fee for the permit is $5 and there is an annual fee of $15.

While every city has different rules around obtaining permits for outdoor fitness, some general rules include leaving the park as you found it - no litter! - and avoiding areas specifically dedicated for another use, like playgrounds and dog parks.

If you are interested in leading fitness classes or training others in Fort Lauderdale park, call (954) 828-6250 for more information!

Rendering of Miami Blue Zone Wellness Center
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Miami To Become Home To World's First Blue Zones Center

Downtown Miami's newest mixed-use tower, Legacy Hotel & Residences, signed a record-breaking joint venture deal with Adventist Health called Blue Legacy Ventures (JV). The JV will lease and operate a first-of-its-kind 120,000-square-foot health and well-being center.

Downtown Miami's newest mixed-use tower, Legacy Hotel & Residences, signed a record-breaking joint venture deal with Adventist Health called Blue Legacy Ventures (JV). The JV will lease and operate a first-of-its-kind 120,000-square-foot health and well-being center.

The estimated $100 million, 10-floor center reflects all the parties' shared vision to make Miami Worldcenter (MWC) in Downtown Miami, and eventually Miami as a whole, the next Blue Zones community.

Using original Blue Zones research, Blue Zones Project works with cities to make healthy choices easier through permanent and semi-permanent changes to a city's man-made surroundings. Participating communities have experienced double-digit drops in obesity and tobacco use and have saved millions of dollars in healthcare costs.

The Blue Zones experience at Legacy will combine modern medicine, holistic healing, and the most sophisticated artificial intelligence and technology for members, guests, visitors, residents, and employees to live better, longer. The Center’s membership model will offer high-touch, frequent interactions and deeply rooted health relationships with patients, members, residents, and visitors.

Everyone can expect a fully immersive Blue Zones experience as they visit the Legacy Hotel & Residences where the healthy choice is the easy choice. Blue Zones programming will also benefit the wider Miami community, including an onsite farmers market, a curated voluntourism program, movement activation in downtown Miami's planned 80-acre park system as well as the creation of the Blue Zones interactive Exploratorium.

"Blue Zones has captured the imagination and attention of people all over the world for being a pioneer in improving the health of entire cities and helping us all get the most out of our years," said Developer Dan Kodsi, Founder and CEO of RPC. "Now with The Blue Zones Center, their proven principles will come alive as hotel visitors will actually be able to see, touch, and live the Blue Zones lifestyle themselves for the very first time."

"This will be a more advanced way of addressing health, where the patient's journey begins with a highly personalized medical evaluation by your physician, followed by a unique and customized high-tech and high-touch program that utilizes all of the services within the center, including surgical, aesthetic, therapeutic, consultative, lifestyle coaching, well-being programming and more to keep people well and happy," said Stephen Watson, Managing Partner of RPC Health, who envisioned and lead the development of the center. "We believe this combination of advanced diagnostics with lifestyle medicine and unparalleled personalized care will help members reach and sustain their optimal health."

"Creating the first Blue Zones Center and integrated large-scale lifestyle medicine center marks our commitment to move beyond sick care," said Bill Wing, President, Adventist Health. "It will also establish a model and lead the way to the fusion of care, health, and well-being."

The Legacy skyscraper is part of the MWC project to feature 274 residences above a 219-room hotel, with ground-floor retail with amenities that include the city's first enclosed rooftop atrium taking up the top seven floors of the tower with a members-only international business lounge and the wellness center.

Check out some renderings of the new Wellness Center via Quinn PR below.

Peloton Tread
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Peloton Tread Will Be Available August 30

Peloton announced the all-new Peloton Tread will be available in the United States, Canada, and the United Kingdom on August 30. This new treadmill is different than the Peloton Tread+ that was released previously and voluntarily recalled back in May.

Peloton announced the all-new Peloton Tread will be available in the United States, Canada, and the United Kingdom on August 30. This new treadmill is different than the Peloton Tread+ that was released previously and voluntarily recalled back in May.

The new Peloton Tread combines Peloton's content and quality design with integrated safety features to create an efficient and engaging total body workout experience.

"Our goal is to be the go-to fitness solution and the largest and safest home fitness brand in the world," said John Foley, Peloton's CEO and co-founder. "We've worked hard to make sure the new Tread truly earns its spot in Members' homes. We'll always continue to innovate our hardware, software and safety features to live up to our commitment to Member safety and to improving the full Member experience."

The Tread was built with elements that make it easier for athletes at every fitness level to achieve their goals with motivating total body workouts. Design elements like the intuitive speed and incline control knobs and jump buttons create a seamless experience that, combined with Peloton's signature classes and Instructors, redefines what a running-based workout can be.

The Peloton Tread features:

  • 23.8" HD touchscreen with integrated speakers: Transition seamlessly between the Tread and the floor during your workout. The screen tilts up and down 50 degrees, so you can have the best possible view and sound while on the Tread, bringing you even closer to Instructors.
  • Designed to fit your daily routine: At 68" L x 33" W x 62" H, Tread measures smaller than most couches and fits comfortably in most homes.
  • Thoughtfully designed running platform: Tread has a 59" traditional belt to allow for uninterrupted runs.

The Peloton Tread includes the latest in software and hardware safety features to help Tread owners stay focused on their workouts, including:

  • Tread Lock: A four-digit, digital passcode that each authorized user will need to enter to unlock the belt before a workout. All current Peloton Tread owners, both those with an All-Access Membership and those without, have access to the Tread Lock safety feature.
  • Safety Key: The physical safety key helps a runner come to a quick stop during a class if needed. The safety key is also removable so that it can be stored away from the Tread to prevent unintended use.
  • Intuitive design: Every part of the Peloton Tread is designed to remove any barriers or distractions between runners and their goals. The speed and incline knobs are conveniently placed on the side rails, falling within a runner's natural arm swing so users can simply roll the knobs up or down mid-run to change the intensity of their workout. Runners can also immediately stop with an easy to find Stop button.

Customers will be able to purchase the Peloton Tread for $2,495. The All-Access Membership, which enables Members to access Peloton content using the Peloton Tread, is separate.  

Aerial photo of WODAPALOOZA main competition area
News

Wodapalooza is Back January 2022 for a 10th Year in Miami

Wodapalooza is back for a 10th year in sunny Miami and will take place Thursday, January 13 - Sunday, January 16, 2022.

Wodapalooza is back for a 10th year in sunny Miami and will take place January 13 - 16, 2022.

What began as a grassroots 1-day fitness competition with 145 athletes and 500 spectators in 2012, Wodapalooza (WZA) has since established itself as the world’s premier Functional Fitness Festival. The Wodapalooza brings together thousands of athletes, spectators and fitness fanatics to celebrate fitness, community and life for four days.

There are multiple parts to WZA Miami, the fitness competition (the foundation of WZA Miami), the Weightlifting Faceoff (1-day Olympic Lifting competition, WZA Strong (a hybrid competition of Strongman and functional fitness movements), the Gauntlet (an exciting and fast race through three workouts within an hour), and the spectator experience- which includes one of the largest collections of functional fitness vendors and exhibitors as well as spectator workouts and seminars.

SAVE THE DATES:

  • Individual Online Qualifier: October 4 - 13, 2021
  • Teams of 3 Online Qualifier: November 1 - 10, 2021
  • WZA Miami: January 13-16, 2022

Keep an eye out for more information on WZA social channels and wodapalooza.com.

Photo of a women with hand on her hips
News

Barry's Bootcamp Launches Barry's X Digital Experience

The Barry's strength and cardio interval training workouts that you love are now available on Barry's X, a community-driven digital fitness experience. Barry's X features both live and on-demand classes across the web and mobile apps, bringing Barry's signature Red Room intimacy, atmosphere, and camaraderie to a screen near you.

The Barry's strength and cardio interval training workouts that you love are now available on Barry's X, a community-driven digital fitness experience. Barry's X features both live and on-demand classes across the web and mobile apps, bringing Barry's signature Red Room intimacy, atmosphere, and camaraderie to a screen near you.

With in-person studios located in Aventura, South Beach, and Midtown, Barry's is the high-energy interval training workout that helped define the boutique fitness movement. Founded in 1998, the signature Barry's method has remained the same for the past 23 years because it works: a 50 minute class can burn up to 1,000 calories, increase lean body mass, and raise metabolic rate up to 15%.

In 2020, Barry's introduced Barry's At-Home and Barry's Outdoors allowing Barry's members to sweat together, live, utilizing Bodyweight, Bands, Weights and Treadmill & Weights classes.

"Innovation and community have always been at the core of what we do," said Joey Gonzalez, Barry's Global CEO. "Barry's X leverages proprietary technology to bring the key touch points of the Barry's experience and its signature Red Room into an elevated digital setting. Users can choose to "see and be seen" with the option to turn their camera on during class. This allows the brand's best-in-class instructors to offer personal attention while also bringing the excitement and camaraderie of working out next to other people to wherever you are."

"It was important for us to cap class capacity, to guarantee that participants receive the personalized attention they need to maximize their workout," continues Gonzalez. "Barry's participants will also have the opportunity to forge real connections with the Barry's community that can translate beyond the digital realm."

Barry's X features include:

  • LIVE AND ON DEMAND CLASSES: Live classes enable participants to sign up, keep themselves accountable, and join a live fitness experience with other members of the Barry's FitFam. The on demand library offers participants the opportunity to take their favorite instructor whenever, wherever they like, with different class lengths available (express and full length classes).
  • SEE AND BE SEEN: The live class experience offers participants the ability to have their camera on to share their video with the instructor for real time training, in addition to customizable privacy settings (such as allowing only the instructor to view the participant). Participants can also share their feed with just their friends in the class, or to the entire community – a true simulation of the real Red Room experience.
  • LET'S GET SOCIAL: Participants have enhanced profiles featuring their photos and bios and the ability to connect with their friends to view their schedules, stats, and invite each other to take class.

All classes will be filmed at bespoke filming studios in major Barry's markets across the United States and utilize best in-class production capabilities and technology.

Learn more about Barry's X at www.barrys.com.

Exhale Spa Bal Harbour
News

Exhale Spa in Bal Harbour Nominated for World Spa Award

If the Exhale Spa at the Ritz Carlton in Bal Harbour is your go-to wellness sanctuary, now's your chance to make it known!

If the Exhale Spa at the Ritz Carlton in Bal Harbour is your go-to wellness sanctuary, now's your chance to make it known!

The spa was nominated for a World Spa Award and you can cast your vote for Florida's Best Wellness Resort.

Exhale blends fitness and spa for a total wellbeing experience. From a menu of fitness classes to facials, massages, and more, you will get recentered, rejuvenated, and reconnected with your best you.

Click here to show your support and vote for Exhale Bal Harbour!

rendering of the future Legacy Fit Wynwood Headquarters
News

Legacy Fit Announces New Wynwood HQ Coming in 2022

A staple of the fitness industry here in Miami, Legacy Fit announced a new headquarters and future location of their Wynwood studio this morning. Coming in 2022, this new HQ is going to be a new 7,000 square foot facility in the new Strava Building.

A staple of the fitness industry here in Miami, Legacy Fit announced a new headquarters and future location of their Wynwood studio this morning. Coming in 2022, this new HQ is going to be a new 7,000 square foot facility in the new Strata Building.

Here is what we know about the new space so far:

  • Features 25 foot ceilings and floor to ceiling glass
  • Bigger P.I.T. space
  • Custom private weight room area
  • Two custom ice baths
  • Traditional sauna
  • IV suite with The Osteopathic Center
  • A floating shipping container that will serve as an office and conference/ podcast room
  • A private staff lounge
  • A smoothie, beer, and wine bar

As founder and CEO Manning Sumner said in his Instagram post, Legacy Fit started as a small 2,500 sq ft personal training studio that opened at a dead end street after a recession in 2008 and grew to 6 locations in 2021.

"We feel this will elevate our @nodaysoff brand and enable us to showcase our P.I.T. concept in the heart of Wynwood, increase our creativity, growth and most importantly our ability to SERVE our existing & future members/community," Legacy Fit said on Instagram. "WE are just getting started! Thank you to EVERYONE that has supported us over the years, we would not be here without you! The LEGACY continues.."

We'll keep you updated with more info on this new location as it becomes available.

Two yoga instructors talking a selfie photo in front of a yoga class
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Video: Highlights From the STAY FIT 305 Summer Sweat Series 2021

Watch highlights of the STAY FIT 305 Summer Sweat Series 2021, Powered by Michelob Ultra Pure Gold at the Eden Roc Miami Beach Hotel.

Watch highlights of the STAY FIT 305 Summer Sweat Series 2021, Powered by Michelob Ultra Pure Gold at the Eden Roc Miami Beach Hotel. The yoga flow was led by Kata Bilanchone and Natali Melani during Swim Week 2021.

Image of female squatting down in street to pose for a photo
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Video: STAY FIT 305 Wynwood Bootcamp at UNKNWN

Watch highlights from our Wynwood Bootcamp at UNKNWN, Powered by NOCCO, featuring Miami fitness trainer Starr Hawkins.

Watch highlights from our Wynwood Bootcamp at UNKNWN, Powered by NOCCO, featuring Miami fitness trainer Starr Hawkins.

mens running through a crowd during the CrossFit Games
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Why Miami Should Host the CrossFit Games in 2023

Last month, well known CrossFit news publication, Morning Chalk Up, published an article that CrossFit was opening a public RFP to bid on the company’s biggest competition – The CrossFit Games. As a local CrossFit affiliate owner, and veteran in the community since 2009, I just know Miami needs to somehow submit a proposal. 

Last month, well known CrossFit news publication, Morning Chalk Up, published an article that CrossFit was opening a public RFP to bid on the company’s biggest competition – The CrossFit Games. As a local CrossFit affiliate owner, and veteran in the community since 2009, I just know Miami needs to somehow submit a proposal. 

Knowing it is not as simple as responding to the public RFP, which has an official due date of September 1, I scrambled to tweet our CrossFit loving Miami Mayor, Francis Suarez.

It’s no secret that Mayor Suarez is a huge advocate for our local fitness community, and he showed that through his advocacy for many gyms in the City of Miami and his participation in the “Stronger Together” grouping of affiliates through the lengthy COVID-19 related lockdowns that that threatened the very existence of the Miami CrossFit affiliate.

Now feels like the right time for Miami to put in a bid to compete, not just at the CrossFit Games, but to host them.

What to know about the CrossFit Games

Miami is no stranger to larger competitions and the CrossFit Games are not your everyday event, which makes having the opportunity to host it even more exclusive. 

The first qualification stage for the Games, the Open, is billed as the largest participatory sporting event in the world, with over 415,000 athletes signing up to compete in 2018. The Games were sponsored by Reebok from 2011 to 2020 and now boasts NO BULL as their title sponsor.

The City of Miami is on fire, and that’s no secret. Much of this growth is attributed to our Mayor’s various campaigns to bring more business to our city and help impact our community in a positive way. Hosting the CrossFit Games would seem like a great next step in the continued growth of the 305.

Miami, as a host city, has the opportunity to capitalize on our experience with large scale events such as the Super Bowl, Art Basel, Emerge Americas, The International Boat Show, Orange Bowl, and the Miami Open, to name a few.

More notably within the CrossFit community, Miami has been home to Wodapalooza (WZA) since its debut in 2012. Founded by local CrossFit Games athlete, gym owner, and pioneer in the sport, Guido Trinidad, what began as a grassroots one-day fitness competition with 145 athletes and 500 spectators in 2012, has grown and is a clear indicator that CrossFit has a real presence here in Miami.

WZA, now hosted by Loud Live Sports & Events, has since established itself as the world’s premier Functional Fitness Festival and staple, offering the opportunity of a winter getaway for athletes from around the world. The CrossFit Games would be a perfect compliment to this annual stand-alone winter event.

The steps needed for Miami to land the CrossFit Games

Miami may already be late to the party. According to Morning Chalk Up, Sports Destination Management who issued the RFP, mentioned that any interested parties needed to submit a Letter of Intent to Bid to CrossFit by July 1. CrossFit HQ will request additional information about taxes, venue rental fees, or utility costs “if necessary” before making a final selection.

The good news? RFP response/proposals will be due by September 1, which will lead to CrossFit making a selection and setting up the final step. Contract negotiations will begin with the potential host city on November 15.

The CrossFit Games economic impact on the host city

According to an Ohio University Economic Impact Study cited in the RFP, the 2018 CrossFit Games made a $28.5 million impact on the city of Madison, Wisconsin where the games are currently held through 2022.

According to the RFP, The 2018 CrossFitGames averaged 17,000 spectators per day of competition. Attendees of the Games used 25,344 hotel rooms as 89% traveled to Madison for the CrossFit Games. 27% traveled internationally including athletes, entourages, and fans.

Think about what those numbers would look like in 2023 if hosted in Miami? Considering the convenience of international travel to and from Miami with our major airport and port access, it would seem like a logistical no brainer for the roughly 55,000+ guests who attend from all over the world. I also personally believe we could top that games visitor number should Miami be selected. Wodapalooza has already proven that Miami is a viable global CrossFit competition host city, supported by the massive local CrossFit community.

A selling point in the request for proposal is the transformation that takes place across the city. CrossFit specifically mentioned partnerships with local bars and restaurants to help create a memorable experience for attendees.

The economic benefit to the City of Miami as a whole, coupled with everything Miami has to offer, should be a clear indicator that Miami should “compete” to host the CrossFit Games, not just send our best athletes to them annually.

Miami Study
News

Miami Ranked Best City for Walking and Convenience by New Study

According to a new study by moveBuddha, Miami is ranked as the top 15-minute city in the United States.

According to a new study by moveBuddha, Miami is ranked as the top 15-minute city in the United States.

The authors of the study described a 15-minute city as a city in which, wherever you live, everything you need is located within a 15-minute walk or bike ride away. The study looked at the nation’s 78 largest metropolitan areas, meaning a population of 250K+, and collected area data including walk and bike scores, access to dining, safety, child care centers, schools, medical facilities, and more.

Miami is the best city overall thanks to its high walk and bike scores, plus the highest scores for proximity to dining and parks, child care density, school density, and medical access.

According to the study, "Miami may not be the first city you’d suspect as a 15-minute locale, but thanks to a collection of small urban meccas across the city with pedestrian-friendly designs, the transformation is in full swing. Other efforts include projects like the Underline working to repurpose surfaces under the Metrorail into gardens, walking paths, and open-air gyms."

For more information about the study, or, for the complete list of 25 Best 15-Minute Cities in America, click here.

Silofit Miami
News

Canadian Gym Startup Silofit Expands to US, Plans to Open Miami Office

Canadian gym startup Silofit is expanding to the U.S. and will open a Miami office after raising $10.25 million in its first round of institutional funding, the company announced.

Canadian gym startup Silofit is expanding to the U.S. and will open a Miami office after raising $10.25 million in its first round of institutional funding, the company announced.

Silofit’s business flips the classic gym membership model. Instead of offering monthly subscriptions, the company rents out small, private gyms to individuals at an hourly rate ranging between $20 and $40, no strings attached.  

The startup takes advantage of undesirable real estate, leasing studios between 500 and 1,000 square feet, usually with no windows inside the basements of office buildings, and turning them into high-end gyms.

“Given COVID, it’s an opportune time because of our supply, the real estate is cheaper, and the demand is also higher because so many gyms have closed,” CEO and co-founder Wilfred Valenta told Commercial Observer.

The company will use the new funds to open 50 locations across the U.S., starting with about five locations in Miami. But, it has not signed any leases yet and is looking for locations in South Beach, the downtown area, and Wynwood, Valenta said.

Silo already has 20 locations across Montreal and Toronto, with more than 12,000 users and 3,000 trainers.

With plans to open its first U.S office in Miami, Valenta hopes it will serve as the fitness startup’s North American headquarters as the company grows and expands.

Similar to its retail leases, the company has yet to sign an office lease. It’s in the market for 5,000 square feet in Brickell and South Beach to house 25 employees. For the time being, Silofit is based out of WeWork’s Brickell outpost with one full-time staffer.  

Whitecap Venture Partners led the funding round with participation from other returning investors, including Courtside Ventures and Alate Partners.

The king of Miami’s nightlife, David Grutman, is a new investor. Both Zumba Fitness founder Alberto Perlman and celebrity trainer Harley Pasternak, who once trained pop star Katy Perry, have joined as strategic advisors.

This was originally published on Commerical Observer by Julia Echikson and can be found here.