Category

Gear

Man modeling the new UNKNWN and Mitchell & Ness Homecourt Collection collaboration for the Miami Heat
Gear

UNKNWN Drops New Collection Celebrating the Miami Heat

WAs the NBA Playoffs continue, Miami-based lifestyle brand and concept store UNKNWN reveals its newest collection, a Miami Heat collection in collaboration with Mitchell & Ness. This Homecourt Collection is launched during the NBA’s historic 75th anniversary season and for the 2022 NBA Playoffs.

“Miami Heat fans use their distinct style to support their team unlike any other city," said Jaron Kanfer and Frankie Walker, Jr., UNKNWN co-founders. "This collection celebrates the team’s unforgettable past championships leading up to the 75th Anniversary of the NBA this year, and provides a design driven way to support the Heat during the current NBA 2022 Playoffs run kicking off right now."

"We worked on this collection throughout the season, inspired by the hard work of the Miami Heat organization leading to the current 2022 team making its way to the top seed in the East. We’re thrilled at being able to release this for the 2022 NBA Playoffs and provide an apparel collection to support this team," continued Kanfer and  Walker Jr.

The UNKNWN x Miami Heat collection pays homage to the team’s iconic past championship seasons. It includes drawstring track pants, a jacket, hoodie, shorts, t-shirts, a snapback hat and jersey.

The red, black and white pieces feature embroidery, UNKNWN branding, the Miami Heat logo and throwback to past NBA Finals seals and trophies. The jersey is fabricated in the same “satin” fabric used for the Heat’s 2006 jerseys - the year the team won its first NBA championship. Subtle crystals on the jersey and the t-shirts are a nod to the glamour of the Magic City.

The collection is available at prices ranging from $15 to $250 and can be found at UNKNWN.com, UNKNWN’s flagship location in Miami and the team store at FTX arena.

The UNKNWN flagship community courtyard in Miami is also sporting a new look, freshly painted in a new red, black and white palette to celebrate the UNKNWN collection release, NBA's 75th Anniversary, and the #1 seeded Miami Heat playoff run.

UNKNWN is located at 261 NW 26th Street, Miami, FL 33127.


WAs the NBA Playoffs continue, Miami-based lifestyle brand and concept store UNKNWN reveals its newest collection, a Miami Heat collection in collaboration with Mitchell & Ness. This Homecourt Collection is launched during the NBA’s historic 75th anniversary season and for the 2022 NBA Playoffs.

View Article
Girl wearing lululemon Like New Resale Program
Gear

lululemon 'Like New' Resale Program Expanding to South Florida Beginning on Earth Day

lululemon is taking their trade-in and resale program Like New nationwide. Starting on Earth Day, April 22, lululemon Like New will be available to all guests across the U.S., including right here in South Florida.

lululemon is taking their trade-in and resale program Like New nationwide. Starting on Earth Day, April 22, lululemon Like New will be available to all guests across the U.S., including right here in South Florida.

Through the program, lululemon guests can trade in pre-loved lululemon clothing in exchange for an e-gift card and shop resale products online at likenew.lululemon.com. If everyone bought one item used instead of new this year, it would save the equivalent of 18,700 dump trucks full of waste, the water of 1.25 billion showers, and the carbon equivalent to planting 66 million trees, according to a ThredUp Report.

"We are excited to expand lululemon Like New, our trade-in and resale program, to all guests across the U.S. beginning April 22," said Calvin McDonald, lululemon CEO. "Our successful two-state pilot in 2021 has led to this moment, as we continue to advance our Impact Agenda commitment to make 100% of our products with sustainable materials and end-of-use solutions by 2030."

lululemon’s Impact Agenda is a multi-year strategy to create an equitable, sustainable future, with a central vision to minimize environmental impact, contribute to a healthier world, and generate long-term value. 100% of lululemon Like New profits will be reinvested into sustainability initiatives.

Ready to trade in your gear? Bring good condition items to your local lululemon store, including Aventura Mall, Brickell City Centre, Lincoln Road, and Merrick Park. After reviewing your gear, you will receive an e-gift card for eligible items and you can take home items that are not accepted. The e-gift cards can be redeemed online and at the store. Gear ranges from a $5 credit for tops to a $25 credit for outerwear.

For more information on the program, check out likenew.lululemon.com/tradein.

Man wearing UNKNWN x Lacoste apparel on a tennis court
Gear

UNKNWN Offers a Taste of the Miami Open in Wynwood

Miami-based UNKNWN is giving you a taste of the Miami Open courtesy of a Lacoste takeover at their Wynwood store.

Miami-based UNKNWN is giving you a taste of the Miami Open courtesy of a Lacoste takeover at their Wynwood store.

Lacoste’s limited edition cobranded collaboration with UNKNWN is now available and you can swing by for shopping and touch tennis through Sunday, April 3.

The collection was inspired by Lacoste's heritage and expansion history in tennis culture, and UNKNWN's commitment to all sports. The drop features tees, shorts, sweats and hoodies in classic Lacoste bodies. Available in black, grey, green and white, each piece features UNKNWN branding alongside the signature Lacoste crocodile.

Prices run from $60 to $110. The collection is also be available online at UNKNWN.com.

Outside, UNKNWN’s famous courtyard has been transformed into two touch tennis courts available for 30 minute matches. Court time is complimentary. To reserve your time, visit UNKNWN.com/events.

UNKNWN is located at 261 NW 26th Street in Wynwood and open from 11 AM to 7 PM daily.

Lululemon's new athletic shoes for women floating in the sky
Gear

Lululemon Launches New Athletic Shoes for Women

Lululemon took the natural next step for their athleisure brand and announced a new athletic footwear line for women this week.

Updated March 22

Lululemon took the natural next step for their athleisure brand and announced a new athletic footwear line for women last week.

Following a collaboration with sneaker brand Athletic Propulsion Labs (APL), Lululemon learned how to sell shoes in its stores and what its customers were drawn to. Their new women-first footwear was made based on the feet of more than a million women, to give a better fit and feel.

When asked about the inspiration for the new shoes, Sun Choe, Chief Product Officer said, “How do we recreate the unparalleled feeling of our pants, in footwear? That was the spark."

The first style launched today and is a running shoe called Blissfeel. It retails for $148 and comes in 10 initial colorways, including Black and White, Mink Berry, Electric Lemon, and Pale Linen. You can put these shoes to the test with a 30-day trial and return them for a full refund if you are unsatisfied.

More styles will be launching in the coming months, including ones for cross-training, the Chargefeel Low and Mid workout shoes, and post-workout, the Restfeel slide.

Prices range from $138 and $148. A men’s collection is reportedly in the works for 2023. You can find these shoes in stores around South Florida including at Aventura, Lincoln Road, Merrick Park, Dadeland, and Naples. Learn more or order yours at lululemon.com.

Man running on a treadmill in the woods wearing UNKNWN's new spring collection
Gear

Active-Inspired Sport Collection Now Available at UNKNWN in Wynwood

The UNKNWN Spring 2022 sport collection is inspired by activewear and reimagined with an emphasis on modern sportswear design and functionality. The Spring 2022 collection debuts shirts, polos, jackets, joggers, biker shorts, sports bras and accessories designed to lend an elevated feel and designer lens to activewear.

Always a reflection of the evolving styles of its founders LeBron James, Jaron Kanfer and Frankie Walker Jr., UNKNWN first collection in 2022 is sport-inspired with apparel and accessories for men and women.

The UNKNWN Spring 2022 sport collection is inspired by activewear and reimagined with an emphasis on modern sportswear design and functionality. It features shirts, polos, jackets, joggers, biker shorts, sports bras and accessories all designed to lend an elevated feel and designer lens to activewear.

A representation of UNKNWN’s “The Sport of Fashion” mantra, the collection was tested by athletes in Fit Clubs and workouts that UNKNWN hosts weekly at its Wynwood store.

“This UNKNWN collection is designed for the everyday athlete," said Kanfer. "The breathable fabrics and athletic fit to each piece are specifically designed for all stages of your day.”

Each of the collection’s pieces can be styled as full looks or standalone pieces. With a focus on performance, the collection features multi-paneled designs with piping and mesh, lightweight and breathable materials, and fabric that stretches with movement and is sweat resistant.

The color story offers neutral, cohesive and cool tones consisting of ivory, chalk, navy, white and ice effortlessly ready to incorporate itself into a wide range of wardrobes and personal styles.

In keeping with the founders’ vision to make UNKNWN an inclusive shopping experience, UNKNWN’s sport is accessibly priced with pieces ranging from $40 to $115. Men’s sizes range from Small to XX-Large and women’s from X-Small to X-Large.

Find the UNKNWN Spring 2022 sport collection at UNKNWN’s flagship location in Wynwood and at UNKNWN.com.

Photos from UNKNWN.com
Lululemon personal shopper handing a purchase to a customer
Gear

Lululemon Aventura Offers New Personal Shopping Service

Do you ever wonder which Lululemon fabrics are best to wear for specific workouts? Or need a recommendation on what style would work best for a certain activity? Lululemon has a new personal shopping service that gives you all the product knowledge in an in-store experience tailored to your needs.

Do you ever wonder which Lululemon fabrics are best to wear for specific workouts? Or need a recommendation on what style would work best for a certain activity? Lululemon has a new personal shopping service that gives you all the product knowledge in an in-store experience tailored to your needs.

From gear recommendations to sizing questions, personal shoppers can help with it all! I got to try out this new service last week and had the best time with my personal shopper Josefina at the Aventura Lululemon store.

To reserve a time, you make an appointment online. During the scheduling process, you also fill out a brief questionnaire including who you are shopping for, the products you are looking for, the sizes you need, and which types of activities you do. While this service is great for getting new gear for yourself, it can also be helpful if you are shopping for someone else and are not sure where to start!

On the day of my appointment, I showed up, checked in with Josefina, and found my dressing room labeled and ready for me. Inside there were a variety of outfits in my sizes, all based on my answers in the questionnaire. I had the newest styles, gear I could wear for HIIT workouts, outfit options for golf, and accessories that matched. Josefina gave me an overview of the styles she had selected along with why she had picked them out for me. As I tried on the clothes, she answered all my questions and even found me some other options based on my feedback.

The entire process was so easy and fun. I loved that the questionnaire helped start the conversation and prepare my personal shopper about what I was looking for and that Josefina was happy to share all her Lululemon expertise.

If you need some extra assistance shopping for yourself or someone special (Valentine's Day is right around the corner!), book at appointment with the Lululemon personal shoppers. You can book now at the Aventura location by clicking here and look for this service coming soon to other locations around South Florida!


Mimi Ghandour wearing Mimi Yoga x Pitusa activewear
Gear

Mimi Yoga and Pitusa Activewear Celebrate Second Drop with Free Event

Join Mimi Ghandour, founder of Mimi Yoga, at Pitusa Wynwood for a light yoga flow and a shopping event featuring the Mimi Yoga x Pitusa activewear collaboration. The event will take place on Friday, February 11 at 11 am.

Join Mimi Ghandour, founder of Mimi Yoga, at Pitusa Wynwood for a light yoga flow and a shopping event featuring the Mimi Yoga x Pitusa activewear collaboration. The event will take place on Friday, February 11 at 11 am.

There will be new designs available and a limited restock of the sold-out favorites. Mimi Yoga x Pitusa first launched the Mind Your Own collection, named after Mimi's favorite mantra, in October 2021 and it sold out within 24 hours. This collaboration was both Mimi and Pitusa’s first venture into activewear and the pieces are size inclusive and feature Pitusa’s signature Inca trim throughout the designs.

For the yoga event, wear something comfortable and bring a yoga mat. After flowing, light refreshments will be provided from Zak The Baker and Wine Water.

Pitusa is located at 2501 Northwest 2nd Avenue in Miami. Limited space is available so be sure to RSVP! For more information or to register for the event, click here.

Person holding present
Gear

3 Ways to Stay Stress Free This Season

Holiday season is in full swing. First came Thanksgiving, then Art Week (which here in Miami is like a holiday), then Hanukkah, and Christmas and other celebrations are on the horizon. As the year wraps up and things seem to be in full throttle (including Omicron), it’s easy to get stressed out more than usual. Here are three self-care practices that can help you preserve our sanity this holiday season. 

Holiday season is in full swing. First came Thanksgiving, then Art Week (which here in Miami is like a holiday), then Hanukkah, and Christmas and other celebrations are on the horizon. As the year wraps up and things seem to be in full throttle (including Omicron), it’s easy to get stressed out more than usual. Here are three self-care practices that can help you preserve our sanity this holiday season. 

1. Resting Bliss Face

Stepping foot into Habits Skin Lab is instantly calming. This charming, boutique skin studio offers a number of holistic skin services (they also just opened a nail salon next door, but more on that to come). We had the opportunity to try the Detox & Glow Facial and it was just the ticket for our skin as well as our mood. Our esthetician, Andrea, left us with glowing skin, and it was also one of the most relaxing facials (extractions and all). Steam, cleanse, extract, peel, massage with ice globes and we added on LED light therapy to assist with the stress breakouts. We also tried the new facial vibration therapy, which boosts circulation and helps with fine lines and left our face feeling like putty, as in super relaxed. Oh, the playlists created by the Habits Team, are the most Shazam-able we’ve heard. Sadly, for us, they are custom created so we couldn’t just add it to Apple Music or Spotify. Facials start at $95.

Habits Skin Lab 973 SW 8 Street, Miami https://habitskinlab.com @habitskinlab

2. Breathe and Let Go 

If you’ve ever been totally stressed and stopped to take a few deep breaths, then you know how powerful the breath can be. And for those that need a little extra help with conscious inhaling and exhaling, there is Breathwrk a new wellness app provides instant calm. The app guides users through a variety of powerful science-backed breathing exercises that can help improve sleep, decrease stress and anxiety, improve athletic performance and endurance, and help with energy and focus. Just in time for the holidays, Breathwrk recently launched a new Get Breath. Give Breath., a BOGO gifting program featuring their pro subscription ($38.99 annual membership). When purchasing a pro membership, users will receive an additional, complimentary membership to gift to a friend.

https://www.breathwrk.com @breathwrk

3. Sound Sleep

The latest from Mr. 305, Pitbull recently teamed up with Columbia Care, one of the largest and most experienced cultivators, manufacturers and providers of cannabis and hemp-derived CBD products in the United States, to launch a line of full spectrum CBD products, N2P, which stands for Negative to Positive (we dare you to read that without hearing Pitbull’s voice in your head).This new line hopes to shed a positive light on CBD’s potential.  We’ve been relying on the new full-spectrum, third-party tested Tropical Gummies to help us ease into a calm, restful sleep, but you can also find, Pina Colada Lip Balm, Relief Salve, and Star Fruit CBD Oil.

www.n2pcbd.com, @nrpwellness  

Inside of Alo store in Miami
Gear

Alo Arrives at Design District in Miami

Alo is celebrating the grand opening of their first Miami location this weekend, both today and tomorrow. Their new sanctuary is in the Design District.

Alo is celebrating the grand opening of their first Miami location this weekend, both today and tomorrow. Their new sanctuary is in the Design District.

For those who don't already know, Alo is a yoga clothing company with a massive following and a lot of celebrity fans. From cute tops to leggings to sweatpants, you can find it all here.

Alo's company goals include spreading mindful movement, inspiring wellness and creating community and they are going to do all of that this weekend during their opening festivities. For two days, in addition to shopping, there will also be:

  • Sips by Sunlife Organics
  • Sounds by Ann Atman & Yissel
  • Aura Photos & Readings by Aura.Portal
  • Pendulum Readings by Happy Hour Community
  • Ear Seeding by Nicole Lottermann & Marisa Leal
  • Reiki by Brittney Berrard

For all the details on the grand opening events, check aloyoga.com.

Alo is located at 101 NE 40th Street in Miami.

Miami Dolphins Player Wears New UNKNWN clothing
Gear

UNKNWN Teams Up with Miami Dolphins for Latest Drop

Miami-based lifestyle brand UNKNWN launched its latest collection today in collaboration with the Miami Dolphins. This marks UNKNWN’s first partnership with a national professional football team.

Miami-based lifestyle brand UNKNWN launched its latest collection today in collaboration with the Miami Dolphins. This marks UNKNWN’s first partnership with a national professional football team.

UNKNWN’s collaborative collection was inspired by the created tagline “There Is No Off Season” which recognizes the Miami Dolphins and the work ethic of their players and organization all year round with a matching apparel collection designed for all year in Miami.

“It was an incredible honor to reimagine fan gear for this storied franchise. We went deep exploring the heritage of the Miami Dolphins to envision a new and elevated way for Dolphins fans and the South Florida community to support the team not only on game days but any time, anywhere," said Jaron Kanfer, UNKNWN Co-Founder.

The limited edition collection is inspired by athlete “off the field” style and consists of co- branded graphic t-shirts, jackets, pants and shorts styled in the Dolphins’ iconic aqua, orange and pure white team colors. Sweatsuits feature UNKNWN pull tabs and metal zippers, embroidered logos, metal tipped drawstrings, paneled construction, and pleated pant details. T-shirts are 100% cotton, button down shirts are 100% viscose, sweatsuit components and shorts are 100% polyester. Shorts also feature mesh lining.

Mirroring the concept of a helmet-to-toe professional uniform, the coordinating collection can be styled together as full looks or worn with other lifestyle pieces from the line. Believing that uniforms play an essential role in the strength of each player and their unity as a team, UNKNWN created its Miami Dolphins collection to allow fans to experience the same mentality and approach to wearing this collaboration.

The UNKNWN design team sought to offer a refined, higher-level approach to fan apparel through original cut and sewn silhouettes and retro style graphic t-shirts. The quality of the design and detailed construction pays tribute to the high level of dedication athletes bring to the field.

UNKNWN’s Miami Dolphins Collection ranges from $50 - $145 and is available at UNKNWN.com and in stores at UNKNWN in Wynwood and The Miami Dolphins team store at Hard Rock Stadium.

Lady using CITYROW GO
Gear

CITYROW Introduces Live Total Body Rowing Classes

CITYROW announced it will begin to broadcast its online classes live from a new, state-of-the-art production studio in New York City. A boutique, rowing-based gym, CITYROW is located across the country, including right here in South Florida in Boca Raton.

CITYROW announced it will begin to broadcast its online classes live from a new, state-of-the-art production studio in New York City.  A boutique, rowing-based gym, CITYROW is located across the country, including right here in South Florida in Boca Raton.

CITYROW has emerged as a major player in the connected fitness category with its CITYROW GO smart rowers and digital content platform, which offers a variety of rowing-based classes, performance metrics, and goal tracking for an immersive workout experience from home.

Live classes allow users to enjoy the same workouts, instructors, and benefits members have come to expect from CITYROW's 20-, 30-, and 50-minute sessions. Within the live format, members can receive real-time feedback and shout-outs from their instructors. All live classes are available on-demand the next day to give users the convenience of working out on their own time.

Using the CITYROW GO platform, members can access live classes in a virtual environment, as well as see and share their performance metrics in real-time. To enhance the experience, instructors will be able to coach members in classes as they're able to track participants' efforts throughout sessions.

"In today's virtual world, we are now able to bring the unique feel of in-person CITYROW classes into consumers' homes with live classes that enable direct engagement between our dynamic instructors and our community," said Helaine Knapp, founder and CEO, CITYROW. "With the move to live content production, we can now provide additional classes, enhanced interactivity, and immersive engagement via the live class format."

CITYROW is the first fitness concept to stream live classes filmed on an indoor rowing machine, also known as an erg. CITYROW offers a variety of rowing-based classes including its Signature class, which combines rowing with strength training, Endurance rows, HIIT rows, and Strength classes. In addition, the platform also offers off-rower classes like Yoga and Pilates to provide subscribers with a complete fitness solution. While the majority of its subscribers have purchased and are joining classes from a CITYROW GO smart rower, the CITYROW GO mobile app is also compatible with several other popular erg models.

South Floridians can have an in-person experience at CITYROW in West Boca, located at 8198 Glades Road. Learn more about CITYROW GO at go.cityrow.com.

Whoop Band on Man's Arm Using Phone
Gear

WHOOP 4.0 is Announced as Latest Health Wearable

WHOOP, the human performance company, introduced the next generation of its proprietary technology, WHOOP 4.0, a personalized 24/7 digital fitness and health coach. The new technology leverages an upgraded sensor configuration for optimal accuracy and includes WHOOP Body featuring Any-Wear™ Technology, a first-of-its-kind line of smart apparel which enables members to wear their WHOOP 4.0 on multiple locations across the body.

WHOOP, the human performance company, introduced the next generation of its proprietary technology, WHOOP 4.0, a personalized 24/7 digital fitness and health coach. The new technology leverages an upgraded sensor configuration for optimal accuracy and includes WHOOP Body featuring Any-Wear™ Technology, a first-of-its-kind line of smart apparel which enables members to wear their WHOOP 4.0 on multiple locations across the body.

The WHOOP membership is unique in that hardware is included as a fundamental benefit. WHOOP members will receive first access to upgrade to WHOOP 4.0 free of charge. WHOOP 4.0 will also be available for purchase for new healthcare, government, business, and athletics customers.

"I've been thinking about this technology for more than a decade, and I can promise you that this is the most innovative product we have ever released," said Will Ahmed, WHOOP Founder & CEO. "We've always aspired to develop wearable technology that is either cool or invisible. With the launch of WHOOP 4.0 and WHOOP Body, we have accomplished both."

WHOOP 4.0 features include:

  • Upgraded Sensor Configuration: The active sensor area now contains 5 LEDs (three green, one red, and one infrared), 4 photodiodes, and advanced algorithms to provide even more accurate heart rate measurements
  • 33% Smaller Size: WHOOP 4.0 is 33% smaller than WHOOP 3.0 with a five-day battery life
  • New Feature - Sleep Coach with Haptic Alerts: WHOOP 4.0 is engineered with haptic alerts that members can set to wake them up through gentle vibrations at the optimal time based on their sleep needs and cycles
  • New Feature - Pulse Oximeter: The upgraded hardware is equipped to calculate blood oxygen levels (SPO2) to help members unlock additional daily health insights
  • New Feature - Skin Temperature Sensor: WHOOP 4.0 measures skin temperature to provide members another layer of knowledge about their bodies
  • New Feature - Health Monitor: Members can track live heart rate, skin temperature, blood oxygen saturation, resting heart rate, heart rate variability, and respiratory rate in one view. The Health Monitor also allows members to easily download and export 30-day or 180-day trends of these metrics into a report that can be shared with a coach, trainer, PT, or physician
  • WHOOP Battery Pack 4.0: The upgraded battery pack built for on-the-go charging is now waterproof and lets members double tap to view battery level
  • Next Generation Battery Technology: WHOOP 4.0 is the first product in the world powered with Sila's silicon anode battery materials. Engineered with cell configuration improvements and long cycle life, the new battery delivers 17% higher energy density than WHOOP 3.0, facilitating a reimagined industrial design that also unlocks WHOOP Body

WHOOP Body featuring Any-Wear™ Technology enables WHOOP 4.0 to collect accurate data from areas including the torso, waist, and calf. This new collection of apparel is the first of its kind in the wearables industry and allows members to wear WHOOP 4.0 off of their wrist. In addition to apparel, WHOOP has developed new accessories and designs, including:

  • Fast Link™ Slider: WHOOP 4.0 is built with a new Fast Link™ slider that makes it easier than ever to swap WHOOP 4.0 between a variety of colorful bands and all-new WHOOP Body sensor-enhanced technical apparel
  • SuperKnit & HydroKnit Bands: WHOOP 4.0 includes a new SuperKnit band which comes pre-threaded and is constructed for ultimate comfort and durability. WHOOP will also release a HydroKnit band that is fast drying and optimized for water sports and activities
  • Any-Wear™ Detection: A novel location detection technology identifies when and where WHOOP 4.0 is on the body

WHOOP Body featuring Any-Wear™ Technology is available in two collections with prices ranging from $54 to $109. The Training Collection includes sports bras, compression tops, leggings, shorts, and athletic boxers. The Intimates Collection includes bralettes and everyday boxers. WHOOP Body and SuperKnit Bands are only available in combination with WHOOP 4.0.

Interested? Visit WHOOP.com and get a WHOOP membership that includes WHOOP 4.0 for free with access to the app for as low as $18 per month.

lululemon Take Form Mat
Gear

Lululemon Gives the Yoga Mat a Clever Makeover

On Tuesday, Lululemon launches a new yoga mat designed to cut down on these mental calculations and help you better focus on your practice. The $118 mat is covered with a pattern of 3D ripples, each of which has been positioned to guide you through the most common yoga poses. The idea is that users will develop muscle memory about where to position their bodies, rather than looking for visual cues around them.

Even the simplest yoga pose can require your brain to go into overdrive: How should you position your hands and feet? Where should you look? What’s the right way to balance?

On Tuesday, Lululemon launches a new yoga mat designed to cut down on these mental calculations and help you better focus on your practice. The $118 mat is covered with a pattern of 3D ripples, each of which has been positioned to guide you through the most common yoga poses. The idea is that users will develop muscle memory about where to position their bodies, rather than looking for visual cues around them.

Lululemon has a long history of catering to the yoga community since it launched more than two decades ago. For this mat, the designers spent two years conducting focus groups with customers and ambassadors, many of whom are top yoga instructors. “We discovered that what people wanted was to feel grounded in their practice,” says Chantelle Murnaghan, director of Whitespace, Lululemon’s in-house innovation and R&D lab. “When we dug into what this meant, it came down to not being distracted, so they could better focus on their practice.”

In their research, they found that yoga practitioners at all levels—even experts—are constantly using visual cues to get into the right poses, whether it’s looking at other people or looking at themselves in the mirror. Stephen Morris, a senior designer at Lululemon who led the design of this mat, wanted to create something that would allow people to find the cues on their mat instead. “We explored what it might be like for someone to simply feel their way through their practice,” Morris says. “Could they just develop the muscle memory to flow through practice without having to look around them?”

There hasn’t been much innovation in the yoga mat market over the last few decades. A few brands have created mats with lines on them, along with instructions about how to use them. But customers told Morris these could be distracting and were sometimes hard to see in a darkened room.

Lululemon took all of this feedback into consideration. They positioned ripples across the mat and used several techniques to decide on their placement. They looked at customers’ old, well-worn yoga mats to see where the indentations were, since these spots were clearly heavily used. And they polled yogis about the most challenging poses to master, which turned out to be downward dog, side angle, warrior II, and warrior III.

In the end, Morris’s team created a pattern of 3D ripples on the mat that can be used in a wide range of poses. “The ripples are meant to be gestural, not prescriptive,” Morris says. “And importantly, you can feel out where the ripples are, so you don’t need to search for them.”

The point of the mat is not to overthink the ripples. Users should just practice as they normally would, and over time they’ll find that their hands and feet naturally feel more comfortable in specific circles. The idea is that eventually this positioning will become second nature.

The mat comes out of a broader design philosophy at Lululemon called “the science of feel,” which looks at how people feel while they’re active, instead of focusing on the action itself. This can be tricky, since feelings are subjective, and there tends to be a range of responses to a particular activity. With clothes, for instance, they’ve found that some consumers enjoy the feeling of sweat, while others hate it; some women like feeling movement in their sports bras, while others like feeling compressed.

With this mat, Morris wanted to create room for diversity and variation. “A person’s yoga practice is so personal,” says Morris. “This mat is designed to support a wide range of experiences.”

This story was originally published on Fast Company by Elizabeth Segran and can be found here.

Peloton x adidas
Gear

Peloton And Adidas Launched Inclusive Apparel Partnership

Peloton and adidas joined forces and launched a new apparel line on Thursday, March 25 motivated by "shared values of well-being, inclusivity and community," according to a joint statement. Designed in partnership with Peloton instructors Robin Arzón, Ally Love and Cody Rigsby, the 11-piece collection marks the start of an ongoing collaboration between the two brands.

Peloton and adidas joined forces and launched a new apparel line on Thursday, March 25 motivated by "shared values of well-being, inclusivity and community," according to a joint statement. Designed in partnership with Peloton instructors Robin Arzón, Ally Love and Cody Rigsby, the 11-piece collection marks the start of an ongoing collaboration between the two brands.

The two companies teamed up to "further foster a sense of community and acceptance, while empowering  people to be the best version of themselves." With a nod to inclusivity, the apparel sizing extends to 2XL, and the collection also includes unisex pieces.

In an increasingly crowded and noisy fitness apparel sector, this partnership highlights how important it is for brands to be nurturing and engaging their communities. In particular, it shows how collaborations such as these are strategically important for brands wanting to not only offer something unique for their biggest fans, but also extend their reach by partnering with other brands with engaged communities.

Aimee Arana, General Manager, Global Training at adidas alluded to this importance in the joint statement, stating that “we have an incredible opportunity to help grow connected communities and  continue to support people as they build their new fitness journeys at home."

In teaming up with Peloton, adidas is tapping into a growing community of at-home fitness enthusiasts. Peloton has shown significant growth during the pandemic, and and now boasts 4.4 million members worldwide.

Peloton and adidas are not the only fitness brands turning their attention to a more size inclusive range. Many other companies such as fitness retailer Athleta and Target's TGT +4.3% in-house fitness brand All In Motion have extended their size ranges and featured a wider diversity of body shapes in their marketing and in-store mannequins. Fitness brand Superfit Hero even extends sizing up to 7X.

When asked about the driving force behind the addition of more inclusive sizing, a Peloton spokesperson, speaking via email, emphasized that both Peloton and adidas have "inclusivity and community at the heart".

"It was inspired by the vibrancy and diversity of the adidas and Peloton global fitness communities" they added.

As Cody Rigsby, Peloton instructor and one of the co-creators of the apparel range said: "We...wanted pieces of this clothing to represent what we stand for. For me, that's not conforming to what "normal" is."

This story was originally published on Forbes by Catherine Erdly and can be found here.

Phat Buddah Miami
Gear

Phat Buddha Launches New Miami Inspired Activewear Collection

One can never have too much athletic wear, especially when it’s seamless, sustainably made, hugs the body in just the right way, and is universally flattering on different body shapes and sizes. That’s why we’re so excited to hear about Phat Buddah’s newest collection, which not only checks all those boxes but is also inspired by Miami. We were lucky enough to catch up with Phat Buddah Founder and recent Miami resident, Alissa Benishai, who gave us some insight into her new collection and her life. 

One can never have too much athletic wear, especially when it’s seamless, sustainably made,  hugs the body in just the right way, and is universally flattering on different body shapes and sizes. That’s why we’re so excited to hear about Phat Buddah’s newest collection, which not only checks all those boxes but is also inspired by Miami. We were lucky enough to catch up with Phat Buddah Founder and recent Miami resident, Alissa Benishai, who gave us some insight into her new collection and her life. 

For those that don’t know Phat Buddha, can you give us a little background on your line of activewear?

Phat Buddha is a globally loved active fashion brand, specializing in seamless and sustainable technology. We created a product that bridges the gap between activewear and everyday fashion. The purpose of developing this brand was to allow myself and others to “get out of our own way.”  

As women, our bodies are ever-changing based on stress, post/pre-pregnancy, sleep, exercising, etc. We created seamless fabrication that molds to the body. Phat Buddha is about feeling good from the inside out, not about conforming into a garment.  NO MATTER HER MOVEMENT, #wemovewithyou.


We read that you did a 3-month Bikram intensive training, do you still practice? 

Yes, I practice every day. Due to the pandemic restrictions, I started self-practice and incorporated some moves after my streaming Tracy Anderson Method.

You’ve done collaborations with some big fitness industry names like Tracy Anderson. Who is another dream collaborator you would love to work with? 

Currently, I am grateful for all my exclusive partnerships because they are in line with Phat Buddha’s mission and have some MAJOR surprises coming up in 2021 extending our range and pushing the athleisure marketplace envelope. I would love to work with Drake. Not only is he reputable, and an inspirational artist, he is a true philanthropist to the Miami community. Expansion and collaboration into Men's wear through OVO would be a dream, and music has always inspired me to move. 

You recently moved to Miami and your newest collection is inspired by the Magic City, tell us more about the vibe of "Back To Basics, Miami Edition”?

My new collection is called “Back to Basics, Miami Edition”. The focus is on real women with real bodies, with an affordable price point. On February 8th, 2021, we launched Back to Basics, Miami Edition. The collection is seamless driven, sustainable, price-conscious, and size-inclusive. The collection features simple silhouettes with a fashion-forward flare that embraces YOUR BODY, YOUR MOVEMENT because #WEMOVEWITHYOU. We are spreading our NYC love to the streets of Miami. As was our philosophy in New York, we have named each garment after a street in Miami. We are very thankful to the Miami community for welcoming us with open arms and look forward to what new adventures tomorrow will bring.

A portion of proceeds from online sales is donated to charity. Can you share which ones and how you chose those?

During the last ten months, while working from my family home in Miami, we were able to touch the lives of those that needed a “feel good” moment, be it in their clothing, workouts, IGTV, REELS, videos, podcasts, etc.

Through my contact with my “Phat Buddha” community, I determined that the two biggest challenges brought about by the Pandemic were mental health and food. It was this realization that stirred me to draft a plan, reaching out to influencers, friends, CEO’s in our community and beyond to repost about Feeding America and supporting the JED Foundation

Phat Buddha, as a result, created a movement with the sole purpose of building a brand dedicated to “giving back.” Feeding America because when I walked to the kitchen my father asked me one morning what “kind” of milk I wanted, I had a selection. I had options, thousands of people did not have food. Hundreds of thousands of people were hungry, out of work and schools were closed so lunches were not served to children. The Jed Foundation, because I personally have struggled with mental health challenges that the world was facing at a high rate due to the pandemic.

Where can StayFit305 readers find PhatBuddha?

@phatbuddhawearwww.phatbuddhawear.com 


Quick Fire Questions:

Coffee or tea? 

Coffee Coffee Coffee, Cafe Bustello to be exact, and then Kombucha

Beach or pool? 

Do I have to choose? Beach

South Beach or Brickell? 

Brickell

Bal Harbour or Design District? 

Bal Harbour all the way

Early bird or night owl? 

Trick question, I don’t sleep. Prefer the mornings when everything is quiet and serene. And I get my best work done on Sundays.

Netflix or book? 

Neither (don’t tell my parents) I read news articles and listen to music

Favorite place to sweat in Miami? 

Beach

Favorite place to pamper in Miami? 

The Standard, Gee Beauty and Lymphatic/Fascia services.

Most looking forward to in 2021….

Balance. Investment. Growth. Giving back more to the community


STAY FIT 305 Original Women's Crop Tee
Gear

Merch Drop: New Women's Crop Tee Available in STAY FIT 305 Store

Show your love for the 305 with our new STAY FIT 305 Original Women's Crop Tees now available in the STAY FIT 305 store.

Show your love for the 305 with our new STAY FIT 305 Original Women's Crop Tee. Made with breathable and lightweight fabric, the STAY FIT 305 Original Women's Crop Tee is perfect to rock at your next sweat or out and about in the Magic City. For a snugger fit, we recommend the small/medium, and the large for a more loose fit. SHOP NOW

holiday fitness gift guide
Gear

4 Splurge-Worthy Holiday Gifts to Give... or Keep For Yourself

January - March, Quarantine, December. Somehow we made it through 2020, and what a year it’s been. Many of us used the slow down to focus on our fitness, while others, well, might want to refocus on health in 2021. No matter which camp you, your friends and loved ones fall into, these fitness-focused and splurge-worthy holiday gifts are sure to help make fitness a priority and more fun. 

January - March, Quarantine, December. Somehow we made it through 2020, and what a year it’s been. Many of us used the slow down to focus on our fitness, while others, well, might want to refocus on health in 2021. No matter which camp you, your friends, and loved ones fall into, these fitness-focused and splurge-worthy holiday gifts are sure to help make fitness a priority and more fun. 

No space to create an at home-gym? No problem, FORME Life solves space issues with its home-studio concept that brings a sleek designed, full-length mirror that not only provides killer workouts, but also upgrades home decor as well. Set fitness preferences, choose a  trainer, and let the AI mirror with two stereoscopic cameras with 12 megapixels that use advanced technology in human-centric computer vision, provide accurate guidance on form and technique. There are live and on-demand classes with many different types of disciplines including barre, cardio dance, cardio HIIT, high heels dances, free weight strength training, kids & adults meditation, mat pilates, Kundalini yoga, yoga sculpt, and kids “PE” classes. Available as The Studio ($2,495, $65/month for 36 months) and The Studio Lift ($4,495, $125/month for 36 months), the latter features enhancements for a true full-body experience with free FORME handles, premium rope handle, short bar, ankle straps. https://formelife.com, @thisisformelife

What better way to start off January than with a subscription to 54D ON, a comprehensive online program designed by former pro athlete Rodrigo Garduño, Founder of 54D. In just nine-weeks, this online virtual training alternative, which replicates the nearly $4,000 nine-week, in-studio, celebrity-favorite experience, can transform lives. The results-based method that helps people break mental and physical barriers offers access to an extensive video-library featuring high intensity training sessions, nutritional programs and recovery tips, and is optimized for all devices. https://54d-on.com, @54d.us

We know we have some Dolphins fans here, but there is no denying that Tom Brady has his wellness and fitness on point. Now you can give the MVP experience with TB12, Tom’s health and wellness brand he co-founded with longtime body coach Alex Guerrero. WIth various gifting options like the, Looped At-Home Band Kit ($95), Mini Vibrating Pliability Sphere ($109), Vibrating Pliability Foam Roller ($160) or The TB12 Method: How to Do What You Love Better and For Longer ($20), Tom Brady’s #1 New York Times bestseller, these will help jumpstart a 2021 fitness journey. https://tb12sports.com, @tb12sports

All that working out requires some recovery and there is no better tool for that than Hyperice Hypervolt massage gun. If you’ve never tried a massage gun, you are missing out as these hand-held devices can take you from sore to soothed in just minutes. Hypervolt is designed to help warmup and recovery, improve range of motion and flexibility, and reduce muscle soreness and stiffness. Hypervolt comes with 5 interchangeable head attachments to target different muscles and body parts and features Bluetooth® to connect to the Hyperice App. $349, current on sale for $299. https://hyperice.com, @hyperice

Revtown athletic jeans
Gear

Revtown is Creating Athletic Jeans as Comfortable as Your Sweatpants

Find your new favorite pair of jeans with Revtown. Meant to feel as comfortable as your sweatpants, these jeans guarantee your perfect fit.

Find your new favorite pair of jeans with Revtown. Meant to feel as comfortable as your sweatpants, these jeans guarantee your perfect fit.

After 20 years of designing technical athletic and training apparel, the Revtown founders headed off to Milan, Italy where they combined the science of performance fabrics with the art of high fashion.

Revtown jeans are made with premium Italian denim infused with a flexible athletic yarn so the jeans have no squeeze and just enough stretch to move with you and stay in place.

The trademarked fabric fits perfect from day one and won't lose shape during the course of a day. Although they look and feel designer, there are no complicated wash instructions - the shape and color will stay throughout all your wears and washes. 

Sustainability is an important part of Revtown's production. 100% of all waste is recycled into denim yarn or insulation for local housing. Their fabric is also sustainably sourced, using BCI-certified cotton. This ensures water is used efficiently, that the cotton’s soil meets high health standards, and also protects rights for farmers.

Revtown’s denim is sustainably dyed using indigo, shrimp shells, orange peels, and nut shells. This process uses 30% less energy, 50% less water and 70% less chemicals than traditional dying techniques across the industry.

The athletic stretch denim comes in a variety of washes and styles for all sizes. Prices start at $79 with free shipping and free returns within 30 days. Find your perfect fit at revtownusa.com.


MIRROR lululemon Aventura
Gear

We Tried Lululemon's MIRROR. Here's What You Need to Know

MIRROR is at-home fitness technology that can bring the boutique studio experience to your home at a time when virtual workouts reign supreme. Now available at lululemon Aventura, I got a chance to demo MIRROR and experience the technology for myself.

MIRROR is at-home fitness technology that can bring the boutique studio experience to your home at a time when virtual workouts reign supreme. Now available at lululemon Aventura, I got a chance to demo MIRROR and experience the technology for myself.

MIRROR is, quite literally, a computerized mirror, showing the trainer and your metrics on it's screen while also allowing you to check your form (or take a selfie!) in the reflection. When not in use, MIRROR is a tasteful decoration against your wall. It connects to your phone or tablet via Bluetooth, which is where you can scroll through the extensive library and choose your workout through its companion app.

MIRROR has more than 50 different types of workouts and thousands of classes to choose from. There are also weekly live classes, and 1-on-1 personal training is available, giving you extra accountability to complete your workout if you need it. A camera at the top of MIRROR can also be turned on, allowing your video to display to the trainer for additional feedback and motivation during live classes.

Workouts can be filtered to include what you have on hand, whether that be dumbbells, kettlebells, resistance bands, or even just bodyweight. Whether you are looking for a 5-minute class or a 60-minute class, a class for beginners or something more advanced, you are sure to find the perfect workout for you.

The strength workout I chose was very easy to follow along, and had me breaking a sweat just a few minutes in. I appreciated the timeline along the bottom of the screen that showed me where I was at in the class and how much longer I had in a specific movement. There are so many other classes I would have loved to try - like kickboxing.

MIRROR costs $1,495 with payment plans available, and also requires a $39 monthly membership that gives unlimited access for up to six members.

To learn more and book your own demo at lululemon Aventura, click here.