Lululemon Acquires Fitness-Tech Startup Mirror for $500 Million

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Lululemon has agreed to acquire the at-home-exercise startup Mirror for $500 million. This is the company's first acquisition.

Mirror sells a wall-mounted device of the same name that allows customers to participate in streaming fitness classes at home. The acquisition comes as demand for streaming at-home workout classes has grown, particularly during the coronavirus pandemic.

With 20+ different genres, 15-60 minute classes, and beginner to expert levels, Mirror has a class for everyone in their extensive library. Mirror costs $1,500, plus a $39 monthly subscription for the classes.

Lululemon said in a press release that the deal would help the apparel maker boost its "digital and interactive capabilities."

In addition to the investment, Lululemon also worked with Mirror through a content partnership that included sweat and meditation classes from the apparel company's global ambassadors on Mirror's platform.

STAY FIT 305 is a local fitness news site dedicated to all things health and wellness in South Florida - where to train, who to train with, tips from the pros, healthy places to eat, events happening around town, and more.

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