Miami Swim Week™ The Shows is returning to Miami for five days from Wednesday, July 13 to Monday, July 18 at the SLS South Beach Hotel. The festival will be spotlighting the latest swim and resort wear fashion designs along a stunning, brand new virtual fashion swimwear Metaverse like never seen before.
“From sustainable and eco-friendly fashion, to Metaverse digital fashion and fashion NFT collections, this year’s Miami Swim Week™ The Shows will be unlike anything the fashion industry has ever seen. We have designers flying into Miami from over 70 countries who will be a part of 50 live fashion shows and pop-up events,” said Moh Ducis, founder & CEO of Miami Swim Week™ The Shows.
Powered by D.C. Swim Week, this year’s swimwear festival will feature dozens of runway shows, VIP events, dinners, parties, and showcases, creating the largest fashion swimwear gathering in the world. Noteworthy Florida-based swimwear brands like Tiare Hawaii, DAYZ DAZE, Maxine, Bikinilista, Onalaja, Dobikinis, and Supermodel Swimwear are showcasing new collections with runway shows. The complete list of registered designers participating and exhibiting at this year’s week-long series of events is available online with more to be added.
One of the biggest highlights of this year’s Miami Swim Week™ The Shows will be introducing a fully interactive Web 3.0 luxury swimwear fashion runway Metaverse and first-of-its-kind social impact swimwear fashion NFTs. In addition, select events and shows will be ticketed with exclusive collectible NFT tickets, available for sale to influencers, VIP guests, and industry professionals.
“Digital swimwear fashion in a decentralized Metaverse provides a leveled playing field and equal opportunity and empowerment to designers and artists around the world— No one has ever seen these kinds of graphics or digital world we have created,” said Ducis.
Miami Swim Week™ The Shows is also partnering with innovative fashion commerce app, RUNWAY BUY, making every runway show shoppable in real-time via its proprietary, cloud-based interactive video marketplace platform.
“This is Miami’s big moment where all these innovative sectors merge together to spotlight talented designers and models while introducing new swimwear trends and technological experiences that the fashion world hasn’t seen before. This year’s Miami Swim Week™ The Shows will also include partnerships with well-known brands such as Runway Buy, Hammock Shows, JOOR.com, Fashion Innovation NYC, and the City of Miami Beach,” Ducis said.