While Peloton riders are devoted to their favorite instructors, the company is ready to enter the video game business.
Here is some of the preliminary information from Engadget.com:
Peloton is jumping in to the arena with its first fitness game titled "Lanebreak." The rhythm-based game is available on the fitness company's stationary bikes and has a simple setup: Players control a rolling tire on a track by pedaling and switching lanes with the resistance knob in the face of multiple obstacles. This being Peloton, the entire game is synchronized to a music soundtrack.
Lanebreak is the culmination of months of trials that saw select users playing mini games in two-week pilots. The idea is to export some of the core mechanics of gaming, chiefly rewards and progression, to incentivize Peloton members to exercise more. Music, according to Peloton, acts as the DNA that links its regular exercise classes with its new game in a bid to acclimatize novice players.
For now, Lanebreak is still in early access mode with a full launch planned for this winter.
This story was originally published on Engadget.com by S. Shah and can be found here.