Pura Vida Opens Newest Location in South Miami

Pura Vida's expansion continues with the unveiling of the brand’s latest café in South Miami! The new outpost is located just steps away from Sunset Place and the University of Miami and is Pura Vida's 12th location.

“We are constantly amazed and humbled at how well-received our brand has been, and continues to be, in the different communities we branch into," said Omer Horev, Co-Founder and CEO of Pura Vida Miami. "We’ve had our eyes set on South Miami for some time now and we’re thrilled to finally be bringing this dream to fruition.”

The new Pura Vida South Miami café will boast 2,370 square feet of indoor and outdoor seating and will showcase Pura Vida’s iconic health-focused menu including their beloved all-day breakfast offerings, bowls, superfood smoothies, açai bowls, wraps, sandwiches, their newly-launched dinner plates, and more. Additionally, to coincide with the opening, Pura Vida will be introducing a new blueberry cake to be offered exclusively at the new South Miami location before rolling out store-wide.

Pura Vida South Miami is located at 6022 South Dixie Highway in South Miami. Stay tuned for details about another Pura Vida coming to Coconut Grove in the near future!