Tremble, the new Miami-based Pilates brand, and Anatomy, have announced a partnership that will bring the Tremble brand to Anatomy studios across the city, allowing exclusive access for Anatomy members.
"As we continue to grow and expand our offerings, we want to partner with like-minded brands that will bring value to our members. It’s a homerun," said David Geller, Chief Operating Officer at Anatomy.
"Grow or die," said Geller. "We are constantly pushing ourselves to provide the best for the community, in a safe and thoughtful manner."
For Tremble, this is a huge win for the newly launched brand, but success and growth aren't new for founder Aryan Rashed, the former Co-Owner of JetSet Pilates. Tremble launched earlier this year after Rashed broke away from the JetSet Pilates brand, and now has Tremble locations in Miami Beach, North Miami, Coral Gables, and now inside Anatomy Midtown Miami.
"We are equally excited to work with Anatomy - not just the fitness aspect - culturally and value wise," said Rashed. "This is a challenging time across all businesses, so to have two brands come together to enhance the fitness experience is great."
Tremble is a high-intensity, low impact workout combining the best parts of Pilates, strength training, and cardio all into one sweaty session. Guests have the option to try one of six classes offered by Tremble when they step inside their studio, which will now also be featured exclusively at Anatomy facilities as well.
"Clients were already bouncing between Tremble and Anatomy before COVID-19, so it's a natural fit," said Rashed. "We have the proper safety standards in our studio and at Anatomy, so clients can sweat together safely."
Anatomy and Tremble coming together is another sign of a clear trend that has swept the fitness industry in the past several years - collaboration is critical to survival.
"We are a both Miami born brands - and the ability to bring Miami brands together is important to both companies to provide more offerings to the Miami fitness community," said Geller.