TYR Sport, was announced as the first ever Title Sponsor of the internationally renowned Wodapalooza Fitness Festival. The four-day CrossFit-inspired festival and competition takes place annually in January right here in Miami. TYR's title sponsorship will be through 2025.
"As the title sponsor of Wodapalooza, TYR will be able to take an athlete-first approach to interacting with the CrossFit community. Bringing our technical products in apparel, footwear, eyewear and swim to competitors and spectators of the event speaks directly to our goal of enhancing athlete performance with product technology." said Matt Dilorenzo, CEO of TYR Sport.
Founded by an Olympic Team Captain and a Technical Apparel Designer, TYR's roots are planted in the proving grounds of athletic performance and technical know-how. Since its inception three decades ago, they've become amongst the world's most recognizable swimming and triathlon brands, while they seek to accomplish their mission of making all things possible, through sport. TYR seeks to leave a similar impact within CrossFit, by aligning with the top athletes in the sport, creating products designed for CrossFitters, by CrossFitters, and now, taking a prominent position with the world's largest and most inclusive functional fitness competition.
Established in 2012, Wodapalooza has seen tremendous and progressive growth since inception. What originated as a small-scale grassroots throwdown 11 years ago, has since evolved into a destination and yearly culmination for fitness fanatics of all types and abilities. In 2022, the event saw record attendance with over 40,000 attendees, including over 2,000 competitors representing 50 countries.
This title partnership will be the first of its kind for Wodapalooza, where the event will share another brand within its name.
"We couldn't be more excited to partner with a company that not only shares our values, seeks to elevate the overall experience, but is also striving to improve the sport of fitness. This partnership signifies a valuable commitment to our event and to the entire community, and we can't wait to showcase what this collaboration means for the TYR Wodapalooza Fitness Festival," said Aaron Anderson, VP of Business Development at Loud And Live.
In 2023, the TYR Wodapalooza Fitness Festival will once again take place at Bayfront Park in Downtown Miami and will feature four days of competition as the focal point of its weekend-long festival. Prior to, interested athletes must take part in the TYR WZA Online Challenge, which sees tens of thousands of prospective athletes compete to earn the right to participate at the Miami Festival. On-site, attendees will have the opportunity to experience the unique passion and energy that the community offers, learn from subject-matter experts with seminars & workshops, watch three stages of unique competitive action, and interact with over 100 participating brands, including a large-scale custom brand activation by TYR. WZA has historically offered one of the biggest prize purses within the sport, and 2023 will be no different with a total purse of over $400,000.
To learn more about the TYR Wodapalooza Fitness Festival, head to www.wodapalooza.com.