4 Local, Female-Founded Beauty Brands to Support in Miami


When we decided earlier this month to feature a handful of Miami-based, female-founded beauty brands, we had no idea that just a few weeks later the state of the world we’d be living in. While the original focus was to tie into Women’s History Month and celebrate the women in our community doing big things in the beauty world, which it still is, it has now expanded to shine a spotlight on the importance of supporting our local brands. Now more than ever, shop local! Let’s meet these amazing ladies.

Leslie Munsell, Founder, Beauty For Real

We first met Munsell many moons ago when she was Co-Owner of Van Michael Salon on South Beach, and have watched her go from Salon Owner/Celebrity Makeup Artists to beauty brand owner. Beauty For Real is the culmination of years of Munsell listening to women talk about how overwhelming choosing makeup can be. She designed BFR with the intention of being “a brand that fills the gap through expertly curated high-performance beauty essentials that get the job done.” We love the multi-tasking, high-quality formulas that make everyday beauty a cinch. https://www.beautyforreal.com, @beautyforreal

Karina Moises, Founder, Beautology Lab

Former Ad Tech executive turned beauty entrepreneur, Karina Moises founded Beautology Lab as a way to bring health and wellness to skincare. Moises’ passion is to create clean skincare using ingredients found in nature that deliver skin nutrition and are free of harmful chemicals and preservatives. She’s been able to successfully merge nature with science with her line. Beautology Lab’s unisex, Refresh + Revitalize 24K Gold Collagen Eye Masks are the perfect 15 minute treatment to impart hydrated, smooth, de-puffed, and bright eyes. https://www.beautologylab.com, @beautologylab

Andrea Lisbona, Founder & CEO, touchland

Originally from Barcelona, Miami-Based, millennial entrepreneur, Andrea Lisbona, set out to disrupt hand sanitizer industry, with the goal of making hand sanitizers chic and luxurious. She succeeded with her brand, touchland, which yes, is having a very unexpected moment right now. touchland’s super sleek packaging, with 8 scents in a rainbow of colors, delivers a non-sticky, moisturizing mist of germ-killing hand sanitizer. We love that the brand’s social campaign, touchlives, which dedicates 5% of their profits to send sanitizing hygiene solutions to developing countries. https://touchland.com, @touchland

Dana Richards and Jamie Kovelman, Co-Founders, Miami Gorgeous 

Miami is synonymous with sun and sand, but for many of us, including Miami Gorgeous Co-Founders, Dana Richards and Jamie Kovelman, we’ll take the sun without the side skin damage, and at worst, skin cancer. For these reasons, Richards and Kovelman set out to create sunless tanners, after sun care and skin care products that not only shield us from harmful effects of the sun, but that are also free of harsh chemicals found in many other lines. Miami Gorgeous products are paraben-free, vegan and gluten-free and give you the ultimate bronze glow. https://www.miamigorgeous.com, @miamigorgeousbeauty

Robin Diamond is a beauty, wellness and fitness fan always willing to try the newest treatment, trend or workout. When she’s not putting pen to paper, she’s busy running her public relations business, helping brands and personalities shine through impactful media placements. Born and raised in Miami, Robin first established herself working for some of the most well-respected New York lifestyle and beauty agencies before bringing her talents to Miami. A self-confessed beauty and fitness junkie, Robin gets her best ideas while running along Miami Beach’s boardwalk or sweating it out during a hot yoga class, after which a green juice and face mask just the ticket.

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