54D will begin its US expansion plans this October with the opening of its new Miami Design District studio. Located on 3946 North Miami Avenue, the brand new 6,500-square-foot studio marks the brand’s second U.S. location.
The Miami-based fitness brand will continue its expansion within the U.S. market over the next year with new locations slated to open in 2022 in Broward County, New York City and Los Angeles.
The new Miami Design District studio will be equipped with state-of-the-art fitness and recovery equipment. 54D is a 9-week program that combines high-intensity training, custom nutrition, recovery and community. 54D has a no-excuses approach to fitness, which the 54D team considers crucial in order to deliver measurable results.
“We have built an amazing community in South Florida with our Coral Gables studio and are looking forward to continuing to grow our local 54D family with our new Miami Design District location,” said Rodrigo Garduño, Founder and Creator of 54D. “We already have a waitlist for the new facility and are excited to welcome our new members.
Garduño is a former professional soccer player who first founded 54D in 2012 in Mexico City. He brought his innovative approach to fitness to the U.S when he opened the brand’s Coral Gables location in 2019. Last year, the program became a global sensation as Garduño began offering free online workouts via his Instagram account. To better serve 54D’s followers from all over the world, 54D launched an online program in July 2020, 54D ON, a 9-week online program that takes the brand’s signature system to a global audience.
“Our online program has allowed us to reach thousands of people around the world, but we still believe in the brick-and-mortar model,” said Omar Yunes, CEO of 54D. “We want to bring the in-person experience to new markets as the brand continues to grow. Our U.S. expansion is currently underway with the new Miami Design District studio opening soon and the Hallandale, New York and LA locations already in the works.”
54D has become a favorite among celebrities and athletes alike, with athletes such as Alex Rodriquez and Jorge Posada, models like Adriana Lima, and singers and performers such as Juanes, Fonseca and more joining in.