Reach your nutrition and fitness goals with Naked Nutrition. A full line of proteins and supplements, Naked Nutrition aims to give you the best ingredients without any of the junk and is transparent about what it puts in its products. The company, which is based out of Miami Beach does not use any additives artificial sweeteners, or artificial colors.
Stephen Zieminski is the founder and entrepreneur behind the brand. The idea for Naked Nutrition was born while Zieminski was working in finance in New York City in 2014.
The goal was to bring simple, pure, and high-quality products to a market that was crowded with over-engineered products. Zieminski found that the over-engineering of other products was done mainly to benefit supplement companies instead of the end consumer.
As a former cross country and track athlete from the University of Florida, he was aware of how everything we eat and drink affects our overall health and performance.
“By the time Naked Nutrition was launching consumers were starting to pay attention to ingredients and where food comes from,” said Zieminski. “I thought if people wanted to know where their fruits and vegetables were coming from they’d want the same from their supplements.”
Naked Nutrition launched with five, single-ingredient protein powders which included two of its best-selling products - Naked Whey and Naked Pea. The company was very fast-growing and by January 2015, they were seeing six-figure sales in a month. Zieminski moved back to Florida and chose Miami Beach as the headquarters for Naked Nutrition.
Today, the site has over 30 products ranging from powdered peanut butter and brown rice protein powder, to green superfood powder and collagen peptides. There are products specifically for weight gaining, and products that can be used as meal replacements.
Since the pandemic began Zieminski worked hard to maintain the same rigorous quality standards while still keeping pace with increasing orders. It is during that time that he also led the launch of international shipping for Naked Nutrition and this year will be launching 4 new products.
“Naked's goal is to have a product for everyone, at every time of the day. We are launching a supplement line including multi-vitamins, a hydration product, and a protein powder product that more broadly appeals to consumers. We aim to be a leader in setting trends with new products often, many of which are informed by feedback from customers,” said Zieminski.
In Miami, Naked Nutrition supplements can be found in the smoothies and shakes of a few local restaurants, including Pura Vida and Pure Green. As a direct-to-consumer brand, the best way to purchase Naked Nutrition products is through their website or Amazon.