Pickleball has become one of America's fastest-growing sports and has been trending up in popularity for the last five years. For the younger audience, Delray Beach residents and business professionals Carly Bellis and Courtney Campbell came up with Swinton Pickleball.
The founders created the brand in an effort to update pickleball gear and fashion for young and young-at-heart players who want to feel good and have fun while playing. Swinton Pickleball is designed to appeal directly to the pickleball player looking to have fun while playing the game, and not taking himself or herself too seriously in the process.
The two entrepreneurs were first introduced to the game of pickleball in 2020, mid-pandemic, and quickly saw the appeal of the activity and how much fun it could be.
"With all the tennis courts taken one afternoon, we decided to borrow some paddles and give pickleball a try," Bellis said. "We had a great time, and our Thursday evenings became synonymous with pickleball with friends, followed by cocktails, beers, wine and cheese, and tons of fun."
Bellis and Campbell quickly realized that the pickleball gear available for purchase didn't match their trendy, laidback and fun vibe. Instead, the products seemed unchanged since the sport's birth in 1965, and truly in need of an update.
"It became one of those situations where you want something, you look for it, and when you can't find it, you make it," Campbell said. "That's pretty much how it happened for us. Carly and I wanted to create a brand that was as fun as the game itself – and that's how Swinton Pickleball came to be."
"We are looking to disrupt the industry," Campbell added. "Swinton Pickleball is for those, just like us, who love getting out there on the court, playing with friends or strangers, and then celebrating after with a beer or glass of wine."
Swinton Pickleball has a range of products on its website SwintonPickleball.com, including paddles, gear bags, and apparel.
Article Photo via Campbell Creative