lululemon is launching a new service to connect members to the most dynamic fitness content, community and products—at home, in person and on the go. lululemon Studio will build upon more than 10,000 on demand and live-streamed classes that have been available with a MIRROR subscription, adding content from fitness and wellness partners across North America.
“Our guests’ fitness needs have evolved and lululemon Studio is solving for them by providing members with access to fitness content from our world-class trainers and studio partners at home, on the go and live in studios around North America. lululemon Studio unlocks the versatility our community has told us they are looking for now. No longer will you have to choose between going to your favorite studio or streaming a class at home—you can have both,” said Nikki Neuburger, Chief Brand Officer, lululemon.
lululemon Studio members will have access to some of the most sought-after studios online and in person from AARMY, Y7 Studio, DOGPOUND, FORWARD__Space, Pure Barre, Rumble, AKT and YogaSix. Members will be able to stream new weekly classes from these partners as well as sign up for discounted classes in person at the studios’ brick-and-mortar locations.
“MIRROR has always been one of the most flexible platforms that can adapt to changing fitness trends. With lululemon Studio, we’re expanding our offering to solve for our guests’ needs, extending our relationships with new studio partners and our ambassadors to add hundreds of hours of content in one place, while providing access to in-person studio classes for the ultimate hybrid experience,” said Michael Aragon, Chief Executive Officer, lululemon Digital Fitness. “We see lululemon Studio as being the daily go-to destination for experiencing the most dynamic content from the industry’s top trainers and studios, covering a range of fitness genres for all levels.”
Also launching on October 5 is the new lululemon Membership program. All lululemon guests in North America are invited to sign up for a lululemon Essential Membership for free. This program enhances the guest experience by unlocking shopping perks, community experiences, and access to select lululemon Studio classes at no cost. Members also get early access to product drops, receipt-free returns in store, and more.
lululemon Studio Membership, which requires the Studio Mirror, is $39/month and provides members with the most immersive experience, including:
- All the lululemon Essential Membership benefits
- Unlimited access to content from lululemon Studio and its partners
- 10% off lululemon purchases*
- Special discounts to attend in-person classes at lululemon Studio partner locations
- Unlimited access to classes held in lululemon experiential stores, as well as additional benefits accessible through the lululemon Studio Mirror, app and in-person experiences.
Existing MIRROR members will automatically become lululemon Studio members, unlocking more value at the same monthly price. Get a 30-day trial by clicking here.
You can also check the Mirror out for yourself at any of our local South Florida lululemon stores, including Aventura, Lincoln Road, and Merrick Park.