Miami-based fitness brand 54D has seen exponential growth during this year's quarantine as people from all over the world have joined their wellness movement and helped them reach a new streaming record of 31,000 views.
54D, which is short for 54 Days, gets results through a 9-week training program utilizing high-intensity group training. They have locations in Coral Gables, Colombia, and Mexico.
"When we say, ‘we are not a gym,’ we really mean it," says owner and former professional soccer player Rodrigo Garduño. "Fitness is about discipline, and we demand nothing less than 100% devotion from every person who comes through our doors and signs on the dotted line. That way, we can all reach our highest potential."
Since COVID-19 forced everyone to stay at home, 54D has been offering their classes for free each morning on Instagram Live via Garduño's account @ro54D. Garduño has been streaming from his backyard in Coral Gables, attracting views such as model Adriana Lima, Latin singing sensation Fonseca, Yankees legend Jorge Posada, and more.
While Garduño initially missed interacting with people and feeding off their energy to fuel his own, he quickly adapted to the virtual format using feedback from viewer comments. 54D averages around 30,000 viewers per class and they stream Monday through Saturday at 11 am ET.
"We feel so connected to our virtual audience that we might continue to offer a weekly class through a social media platform, even once we go back to the “new normal," said Garduño. "I can also share that we are working on a state-of-the-art app that will allow our members to continue to participate in the 54D movement, no matter where they are and what time of the day it is."
The 54D system is typically divided into three specialized areas including physical training, a custom nutritional plan, and recovery therapy at a regular cost of $3,900 for 54 Days. Of course, right now the program is completely free online via Garduño's Instagram. To learn more, check out their website www.54days.com.
"Thousands of people are benefiting every day from our free sessions, and that is something that really makes this whole journey worthwhile and meaningful to all of us behind 54D," said Garduño.