New Pilates Brand Tremble Launches, Uses COVID as an Opportunity

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Some of your favorite JetSet Pilates studios are under new ownership and rebranding to be the new Tremble. This rebrand includes the locations in Coral Gables, Wynwood, North Miami, and Sunset Harbour.

Aryan Rashed, prior JetSet co-owner and now Tremble CEO and owner, has been busy using the downtime of the quarantine to work through all the details of this rebrand as well as make improvements to the overall customer experience so that current and future members have a refreshed studio to come back to.

In addition to repainting studios and putting up new signs, Rashed is also taking her time picking out all of the little details that will complete Tremble. It is clear that Rashed has put a lot of thought into the name of the studio and the meaning behind the brand.

Mostly obviously Tremble comes from the physical element of trembling and shaking, and anyone who has taken a Pilates class before knows that you are focusing on working through the shake during your time there. Within the logo itself is a trembling B, meant to represent the body trembling.

Through trembling can also come a transformation.

"Tremble can be a positive opportunity and a chance to be able to grow," said Rashed. "Fear is an opportunity for change."

The irony of this new brand launch, the meaning behind its name, and the current global pandemic is not lost on Rashed. She is embracing the opportunity for change and making the most of what is a very unconventional time.

"The timing is unbelievable because we are living in a time of uncertainty," Rashed said.

Tremble is also an acronym for the studio's core values: Together, Resilience, Energy, More, Bold, Leadership, Everyday.

With all of this meaning, Rashed hopes to strengthen Tremble's current tribe of members as well as speak to new individuals in the community.

Adding to the class selection that members had come to know, Tremble has been listening to feedback regarding the format and length of classes and will introduce 45 and 60 minutes classes, and begin to focus on the upper or lower body on different days.

Join the Tremble Tribe online this month as they launch a new virtual program with prerecorded classes and moves you can do from home. A portion of the class costs will be going back to COVID-related charities.

For more information, head to makeittremble.com or on Instagram @makeittremble_.

Kaitlyn Vadenais is a certified personal trainer and health enthusiast who likes to stay active with a calendar filled with workouts. She is always down to try the new boutique fitness studio or trendy workout, and loves connecting with similar people within the community. You can follow her fitness adventures around South Florida on Instagram @activekait.

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