PARAISO Miami Beach, the official industry platform of Swim Week, is thrilled to announce the return of what it is to be “the biggest swim week” to date at its renowned tent at Collins Park on Miami Beach, Esme, W South Beach, 1 Hotel Beach Club, and Soho Beach House, with satellite events throughout Miami Beach, including Plymouth Miami Beach and The Standard Spa.
“Since its inception, the focus of PARAISO Miami Beach has been the growth of the swimwear, beachwear, and resort wear industry. Shaping up the platform into a lifestyle cultural sphere was organic, unexpected, and exciting to watch as it introduced brands to a new audience in genuine and unique ways while providing designers an opportunity to bring their creative visions to life. The best collaborations we see now at PARAISO seamlessly integrate partners into the event in new and innovative ways—such as designer partnerships, custom content, and on-site activations," said Natalija Dedic Stojanovic, Co-Founder and Creative Director of PARAISO.
In July 2018, PARAISO opened its doors in Miami Beach to unveil a brand-new experiential festival that creatively united the world’s favorite fashion, wellness, beauty, and lifestyle brands. A multi-day fashion platform centralized in Collins Park and stretching to all surrounding areas of South Beach, PARAISO champions the core values of innovation, originality, and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art, and social media.
The week of events for the Resort 2023 season will kick off with an exciting new initiative between PARAISO and Vogue MX, with the launch of a carefully curated pop-up shop featuring the best in swimwear and resort collections. Karla Martinez, Editor-in-Chief of Vogue Mexico and Vogue Latin America will officially open the pop up and attend the ribbon cutting ceremony on Thursday, July 14.
Additional highlights include:
- The exhibit Endless Summer by Frederic Pinet will open on Thursday, July 14 at the lounge of PARAISO Tent. “Endless Summer” features subjects submerging themselves in water – specifically swimming pools.
- MANA Fashion will be speaking about the creative evolution of the Miami fashion scene on Friday, July 15. MANA Fashion is the newest platform focused on empowering the fashion community, one creative visionary at the time. Panelists include: fashion designer Naeem Khan, director of Istituto Marangoni Miami Hakan Baykam, director of MANA Fashion Martu Freeman-Parker, Editor-in-Chief of Vogue Mexico Karla Martinez, and more.
- PARAISO welcomes back Acacia, Sinesia Karol, and Beach Bunny and new names such as VDM Label, Riot Swim, Azulu, One One, Peixoto, Abyss by Abby Swim, and Icon Swim.
- Kittenish by country-pop music star Jessie James Decker will be debuting its first-ever swim collection and Natasha Oakley and Devin Brugman will introduce the rebranded MONDAY, direct-to-consumer, online swim brand they founded in 2014.
- Also returning to PARAISO are swimwear veterans, Luli Fama, Oh Polly, and Maaji and who will present its upcoming collection for 2023 at the Plymouth Miami Beach. Sports Illustrated Swimsuit marks its return to W South Beach this year with a high-energy runway show, and series of talks, brunches, and wellness activations.
- The third annual DESTINATION Colombia runway show at the PARAISO Tent at Collins Park will present ten Colombian swimwear and resort wear brands to watch. DESTINATION Colombia celebrates thriving fashion, cultural community, and supports the expansion of Colombian brands in the US market. BahiaMaria, Palmacea, Bahama Mama, Mola Mola, Alma Arena, Punta Mar, Praia, Pily Q, Mar de Lua, and Smeralda will present their Resort 2023 collections.
- Sports Illustrated Swimsuit will present a high-energy runway show at the W South Beach as well as a series of talks, brunches, and wellness activations as part of PARAISO.
Each year PARAISO Miami Beach supports non-profit organizations and their focused efforts to address various issues. Amid the global pandemic and recent acts of racial injustice, the organization Models of Color Matters started the conversation and an initiative to increase diversity and equity in fashion and media. The organization is focused on being a confidence booster, a safe place, a wealth of knowledge, and a connector for fashionistas of color. This July, MOCM will support reputable swimwear brand Bfyne, by Nigerian American designer Buki Ade. The creative agency Fika and Miami Design District will partner up to present Segunda Mano, the second annual runway show benefiting Lotus House Women's Shelter to bring awareness to their mission of improving the lives of women, youth and children experiencing homelessness.
For more information on events and shows, head to paraisomiamibeach.com.