Peloton is going to start selling its bikes, treadmills and other products in Dick’s Sporting Goods locations. While there is no launch date yet, they are aiming to have Peloton products in more than 100 Dick’s stores in time for the holiday shopping season.
The collaboration will make Dick’s the first brick-and-mortar retailer outside of its namesake stores to carry Peloton equipment. Peloton had long been an exclusively direct-to-consumer business before it began selling its products on Amazon in August.
Dick’s will carry Peloton’s Bike, Bike+, Tread, and Guide, as well as bike shoes and exercise mats, the companies announced last week.
“This partnership [with Dick’s] is a natural fit for our brand and our Member acquisition goals,” said Jen Parker, Peloton’s senior vice president of global direct sales.
To read the entire article on CNBC by Jack Stebbins, click here.