Pura Vida Continues to Expand, Opens Location in West Palm Beach

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Pura Vida opened their sixth all-day cafe location in West Palm Beach this winter.   The opening of this new outpost arrives on the heels of Pura Vida’s latest opening on West Avenue in Miami Beach this past October, as the brand looks to continue growing its footprint across South Florida.

Located at 460 S Rosemary Avenue, Pura Vida West Palm Beach will inhabit 2,500 square feet of the newly rebranded Rosemary Square. This location is designed in Pura Vida’s signature breezy aesthetic that includes a cornerless NanaWall for a truly indoor-outdoor experience.

What began as a side passion project in 2012 for founder Omer Horev, has grown into a wellness hub for South Floridians, providing an array of all-day breakfast menu items, superfood smoothies, fresh juices, flavorful salads, wraps, and bowls, along with a wide variety of gluten-free and vegan sweet treats, sourced using all local and organic ingredients whenever available.

Pura Vida was originally established in Miami Beach and has since launched several locations in the Miami Design District, Edgewater, South Beach, in Coral Gables at the University of Miami, and in West Avenue in Miami Beach. 

 “We are so excited about the debut of our West Palm Beach location, especially in such a walkable area like Rosemary Square,” states Horev, Chief Executive Officer at Pura Vida. “This marks Pura Vida’s first cafe outside of Miami and a huge milestone for the Pura Vida brand. We have always had big plans in the works for expansion, and it’s great to see those come to fruition while continuing to positively impact the local economy.”

“At Pura Vida, we pride ourselves on providing a welcoming space, where visitors can enjoy healthy and nourishing dishes, sourced from the highest quality ingredients,” states Jennifer Horev, Chief Brand Officer at Pura Vida. "This year, our brand has shown how strong and resilient we are, and we can't wait to welcome residents and visitors of West Palm Beach, and the surrounding area into our space to experience what we have to offer."

 Pura Vida plans to welcome three more locations in the coming months including establishments in Aventura, Bay Harbour, and Las Olas. Pura Vida West Palm Beach is located at 460 S Rosemary Ave., Suite 186, West Palm Beach, FL 33401. Hours of operation will be 8 AM - 4 PM daily with both delivery and pick up available through the Pura Vida app. For more information, please visit www.PuraVidaMiami.com


Kaitlyn Vadenais is a certified personal trainer and health enthusiast who likes to stay active with a calendar filled with workouts. She is always down to try the new boutique fitness studio or trendy workout, and loves connecting with similar people within the community. You can follow her fitness adventures around South Florida on Instagram @activekait.

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