Pura Vida's Latest Location Opens on Miracle Mile in Coral Gables


Pura Vida is expanding to Miracle Mile in Coral Gables. This marks the brand's third new location so far in 2022, and first of many for the South Miami area.

"As the Pura Vida brand expands, we seek to plant roots in areas that bring tangible value to the community," said Omer Horev, Chief Brand Officer and Co-Founder of Pura Vida. "The storied past of Miracle Mile offers a charm and comfort that we knew we had to be a part of this year. It's a privilege to grow our community of people who value quality and health in another beloved part of South Florida."

Open to the public on July 8, the new Pura Vida is located at 244 Miracle Mile. Miracle Mile, a 4-block strip dedicated to retail, dining, entertainment, and revered for its charmed past, traces all the way back to the 1920s. The destination was coined "Miracle Mile" in 1955 as the street has resiliently withstood the pressure of urban modernization and now provides a refreshingly simple and charming visitor experience.

Patrons can enjoy the all day cafe from the aesthetic 2,675 square foot interior or the shaded 215 square feet of outdoor seating. The brand's quality and detail driven menu is crafted using local and organic ingredients when possible and has something for every kind of dietary restriction. Pura Vida’s health-conscious concept offers a wide variety of breakfast items, delicious bowls and wraps, crisp and refreshing salads, raw organic acai bowls, and an assortment of fresh-baked gluten-free and vegan sweet treats.

Other health-focused highlights include a variety of refreshing cold-pressed juices, superfood smoothies, kombucha, and artisanal coffees. Just as quick as the brand is expanding, so is their beloved menu! Coinciding with Miracle Mile opening, Pura Vida will be introducing two new must-try menu items for all locations, a new breakfast wrap; and turkey bacon which can be added to the perfect egg sandwich!

In addition to the Miracle Mile opening, Pura Vida currently has locations in South Florida, including South Beach, West Ave, Edgewater, Design District, University of Miami, West Palm Beach, Aventura, Bay Harbor, Las Olas, Brickell, and Sunset Harbour. Upcoming locations in South Miami and Coconut Grove are on the horizon.

Pura Vida Miracle Mile is open from 8 am - 4 pm daily. For a convenient dine-in experience, parking is available via Miracle Mile valet, parking garages 1 & 4, or street parking. Delivery and pick-up are available through the Pura Vida Miami app. For more information, please visit www.PuraVidaMiami.com.

Kaitlyn Vadenais is a certified personal trainer and health enthusiast who likes to stay active with a calendar filled with workouts. She is always down to try the new boutique fitness studio or trendy workout, and loves connecting with similar people within the community. You can follow her fitness adventures around South Florida on Instagram @activekait.

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