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lululemon Take Form Mat
Gear

Lululemon Gives the Yoga Mat a Clever Makeover

Even the simplest yoga pose can require your brain to go into overdrive: How should you position your hands and feet? Where should you look? What’s the right way to balance?

On Tuesday, Lululemon launches a new yoga mat designed to cut down on these mental calculations and help you better focus on your practice. The $118 mat is covered with a pattern of 3D ripples, each of which has been positioned to guide you through the most common yoga poses. The idea is that users will develop muscle memory about where to position their bodies, rather than looking for visual cues around them.

Lululemon has a long history of catering to the yoga community since it launched more than two decades ago. For this mat, the designers spent two years conducting focus groups with customers and ambassadors, many of whom are top yoga instructors. “We discovered that what people wanted was to feel grounded in their practice,” says Chantelle Murnaghan, director of Whitespace, Lululemon’s in-house innovation and R&D lab. “When we dug into what this meant, it came down to not being distracted, so they could better focus on their practice.”

In their research, they found that yoga practitioners at all levels—even experts—are constantly using visual cues to get into the right poses, whether it’s looking at other people or looking at themselves in the mirror. Stephen Morris, a senior designer at Lululemon who led the design of this mat, wanted to create something that would allow people to find the cues on their mat instead. “We explored what it might be like for someone to simply feel their way through their practice,” Morris says. “Could they just develop the muscle memory to flow through practice without having to look around them?”

There hasn’t been much innovation in the yoga mat market over the last few decades. A few brands have created mats with lines on them, along with instructions about how to use them. But customers told Morris these could be distracting and were sometimes hard to see in a darkened room.

Lululemon took all of this feedback into consideration. They positioned ripples across the mat and used several techniques to decide on their placement. They looked at customers’ old, well-worn yoga mats to see where the indentations were, since these spots were clearly heavily used. And they polled yogis about the most challenging poses to master, which turned out to be downward dog, side angle, warrior II, and warrior III.

In the end, Morris’s team created a pattern of 3D ripples on the mat that can be used in a wide range of poses. “The ripples are meant to be gestural, not prescriptive,” Morris says. “And importantly, you can feel out where the ripples are, so you don’t need to search for them.”

The point of the mat is not to overthink the ripples. Users should just practice as they normally would, and over time they’ll find that their hands and feet naturally feel more comfortable in specific circles. The idea is that eventually this positioning will become second nature.

The mat comes out of a broader design philosophy at Lululemon called “the science of feel,” which looks at how people feel while they’re active, instead of focusing on the action itself. This can be tricky, since feelings are subjective, and there tends to be a range of responses to a particular activity. With clothes, for instance, they’ve found that some consumers enjoy the feeling of sweat, while others hate it; some women like feeling movement in their sports bras, while others like feeling compressed.

With this mat, Morris wanted to create room for diversity and variation. “A person’s yoga practice is so personal,” says Morris. “This mat is designed to support a wide range of experiences.”

This story was originally published on Fast Company by Elizabeth Segran and can be found here.

On Tuesday, Lululemon launches a new yoga mat designed to cut down on these mental calculations and help you better focus on your practice. The $118 mat is covered with a pattern of 3D ripples, each of which has been positioned to guide you through the most common yoga poses. The idea is that users will develop muscle memory about where to position their bodies, rather than looking for visual cues around them.

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UNKNWN Wynnwod|UNKNWN Wynnwod
Gear

UNKNWN Wynwood Reveals Renderings Ahead of December 5th Opening

UNKNWN, the Miami-based retail destination and culture creator, has unveiled renderings of their Wynwood space ahead of the December 5th opening.

UNKNWN, the Miami-based retail destination and culture creator within the worlds of art, fashion, sports, and music, has unveiled renderings of the space ahead of their December 5th opening.

John Maragaritis, the multi-faceted artist and designer behind New York Sunshine, led the design of the new location in collaboration with UNKNWN founders LeBron James, Jaron Kanfer, and Frankie Walker Jr. 

*RELATED UNKNWN WYNWOOD Announces December 2019 Opening

Designed to provide a unique shopping experience that reflects the lifestyle and wardrobe of the co-founders, UNKNWN Wynwood will have 175 feet of shelving with a capacity to display 175 sneakers, along with:

  • Custom water feature designed by New York Sunshine
  • 20+ Custom dyed shelving and displays created by New York Sunshine
  • 200+ feet of mural wall space for art creations and artist expressions
  • 5000+ lbs of concrete, 5300+ lbs of water, and 85+ cubic feet of water
UNKNWN Wynnwod

But creating an incredible physical retail experience is not all UNKNWN Wynwood is after. To coincide with its retail opening UNKNWN will re-launch its e-commerce website to integrate local events, global shopping features, limited edition products, and anti-bot processes for coveted releases

*RELATED David Grutman, Prince, and UNKNWN Collab on Tennis Inspired Streetwear

If that wasn't enough, unique amenities will enhance the experience making it a must-visit in Wynwood:

  • Indoor built-in photo studio, custom photography equipment, and prop house
  • Personal shopping by appointment
  • Concept courtyard space for ongoing community events and hub for global visitors
  • Mural installations by world-renowned artists
  • UNKNWN App for event sign-up information and shopping
Miami FIBO Fitness Festival
Gear

It Was a Tech Takeover at the Miami FIBO Fitness Festival

Here are five companies we found at the Miami FIBO Fitness Festival that are changing the way we use technology to workout

Technology has already revolutionized our day to day lives and nowit is permeating the fitness world as well. There are more ways than everbefore to hack your training routine or weight-loss journey using technology.Everything is able to be more personalized and more real-time, meaning thatthere are more options to stay in shape, stay accountable, and actually enjoyit.

At the Miami FIBO Fitness Festival, we saw everything, from devices that helped you plan what to eat that day based on your metabolism, to new fun ways to workout.

*RELATED 5 Workouts We Tried at the Miami FIBO Fitness Festival

Whether you’re a trainer, a gym owner or someone just trying to get in a good workout, here are five companies we found at the Miami FIBO Fitness Festival that are changing the way we use technology to workout

Lumen

Lumen is a small hand-held device that allows you to quickly measurethe CO2 concentration in a single breath and understand whether your body isusing fats or carbs for fuel in real-time. Using this data, users can plantheir day around their metabolism and get daily personalized meal plans andactionable insights within the Lumen app. Users can choose to share their datawith their trainer as well to provide more accountability in reaching theirfitness goals. 

Jawku

As recovery continues to be an important component of the fitness conversation, massage tools have invaded the market. The Jawku Muscle Blaster is a new percussion massage gun to help ease muscles for rapid recovery or to activate muscles pre-workout. It is quieter than the other massage tools on the market and has five variable speed settings and four massage heads for customizable recovery.

Mio

The mioPOD is Mio’s newest wearable heart rate performancetracker. It works in real-time to guide you towards the right exerciseintensity based on your personal training goals and connects to an app toprovide heart rate zones and exercise history. It is more consistent than yourwrist-based heart rate monitor and provides a lot of additional traininginsights.

XBody

Electric Muscle Stimulation workout is a shockingly efficient way to get the results of a 90-minute workout in just 20 minutes. The muscles are forced to contract via electrical stimulation so you get a full-body workout while relieving your joints, balancing your muscles, and improving your posture. While the workout is nothing like a typical trip to the gym, the convenience and the totality of EMS is helping it grow in popularity.

BlazePod

Train with BlazePod for Flash Reflex Training. These versatilelighting pods can be used for various fitness tests and drills, all controlledby the BlazePod app. Have the ability to compete against friends and track yourperformance with details including time between taps, miss-hit, and more. As atrainer, these Pods can even be used for rehabilitation and physical therapyexercises or cognitive treatment.

$500 Nike Gift Card
Gear,News

Enter to Win a $500 Nike Gift Card

We are giving away a $500 Nike Gift Card! That's right - spend a few minutes answering questions about your fitness habits and you could win.

We are giving away a $500 Nike Gift Card! That's right - spend a few minutes answering questions about your fitness habits and you could win.

The survey takes just a few minutes. One lucky winner will be randomly selected on October 4th.

Take the survey and enter to win the $500 Nike Gift Card here.

Take the Survey

Resilience CBD
Gear

4 Benefits of CBD Gummies You Need in Your Life

Resilience has a full line of CBD products, but they recently released their CBD gummies which have been all the rage, and for a good reason.

CBD has taken off this year as a health and wellness tool. It hasseveral health benefits, but there’s one key community who can also greatlybenefit from it: athletes. CBD is an overlooked and underutilized resource foractive people looking to hit new fitness goals and improve their overallwellness. 

We all know the feeling after leg day where you feel like you’re going to fall down the gym stairs because your legs feel like jelly. Or where you push it so hard during treadmill sprints that you take three days off the gym. The pain stops progress, and Resilience, a CBD brand specifically for athletes, is designed to stop that pain so you can crush your goals. 

Resilience has a full line of CBD products, but they recentlyreleased their CBD gummies which have been all the rage, and for a good reason.These sweet CBD treats are unparalleled when it comes to quality, taste, andeffectiveness. 

CBD 101 

CBD is one of over 100 compounds found in the hemp plant (not to be confused with marijuana, which is a completely separate plant). CBD is known for its powerful, all-natural therapeutic effects that promote overall wellness.

*RELATED Should you be Hopping on the CBD Train?

You have an endocannabinoid system (ECS) in your body that actually already produces cannabinoids. These cannabinoids work with your internal systems to regulate stress, inflammation, cognitive functions, as well as eating and sleeping patterns. When you take CBD, you’re supplementing your body’s naturally occurring cannabinoids and providing additional balance throughout the body.

Let’s Talk Resilience CBD Gummies

Resilience CBDgummies should be every active person’s best friend. They’re the perfectmix of relaxation and recovery. Made with Resilience Broad Spectrum CBD oil,they include all the beneficial phytonutrients of the hemp plant, except THC (inshort, no - they absolutely will not produce any type of high).

*RELATED The Top Fitness Mistake You Are Probably Making

Here are a few reasons to give this awesome health tool atry: 

  • They Advance Fitness Recovery - this is the main focus of Resilience products. When you exercise, you’re literally tearing your body down. Small tears form in your muscles which cause soreness. CBD is a natural pain reliever that attacks inflammation and physical tension.
  • They are Convenient and Portable - the main benefit of the CBD Gummies over Resilience’s other CBD products is convenience. You can take one of two gummies with you on the go, or throw a small size in your gym bag, desk drawer, or purse for whenever you’re feeling any mental or physical tension. 
  • They Improve Sleep - the number of adults who get less than six hours of sleep has increased by 31% since 1985. The Resilience CBD Gummies will help to regulate your sleeping patterns so you’re able to fall asleep, stay asleep, and wake up feeling more refreshed. 
  • They Taste Great - there are many ingestibles on the market that attempt to mask the taste of the CBD with artificial flavors. Resilience CBD gummies are flavored with fresh lemon, grape, and orange fruit juices as well as a hint of sugar that provides a refreshing taste that’s good for your body.

*RELATED 5 CBD Myths You Should Know

To celebrate the release of the Resilience CBD gummies, STAY FIT305 readers can use STAYFIT15 at checkout for 15% off your purchase ofany package of gummies. Coupon good through Oct. 15th. Click here to shop their CBDgummies.

Gear,News,Places

UNKNWN WYNWOOD Announces December 2019 Opening

UNKNWN, the Miami-based retail destination and culture creator, has announced the opening of UNKNWN WYNWOOD in December 2019.

UNKNWN, the Miami-based retaildestination and culture creator within the worlds of art, fashion, sports, andmusic, has announced the opening of UNKNWN WYNWOOD in December 2019.

Co-founded by LeBron James, Jaron Kanfer, andFrankie Walker Jr., the company was built with the objective to reinvent shoppingby connecting brands to consumers through experiences and curatedproducts. 

Opening its first store in 2011, UNKNWN offers an authentic assortment of covetable sneakers, collectible items, contemporary ready-to-wear, and designer apparel. 

Now,the 10,000 square foot space set to open during Art Basel, will become UNKNWN’sofficial flagship retail location.

Locatedacross from the Wynwood Walls, UNKWN WYNWOOD will be an experiential venue for sporting andlifestyle events for the Miami community and global travelers, in addition tooffering the lifestyle and wardrobe of the co-founders.

UNKNWN WYNWOOD will also feature an indoorbuilt-in photo studio, custom photography equipment, and prop house.

Resilience CBD
Gear,News

Should you be Hopping on the CBD Train?

CBD is sweeping the nation... but is it worth the hype? And more importantly, should you be joining in?

Each day, there’s a new CBD product on the market. Whetherit’s in patch, lotion, drink or oil form, CBD is sweeping the nation... but isit worth the hype? And more importantly, should you be joining in?

First Things First

Let’s take a few steps back. CBD is short for cannabidiol.It’s one of 100 other cannabinoids found in the hemp plant. Not to be confusedwith its cousin, marijuana, hemp is a completely separate plant used for anarray of medicinal, commercial, and industrial purposes. It is extremely highin CBD and low in THC, meaning it will not get you high. There is agrowing body of research behind its powerful benefits for anyone looking toimprove their health and wellness.

How it Works

Did you know you already have naturally-occurring cannabinoids and an endocannabinoid system in your body? These cannabinoids work with your nervous system to regulate many of your internal systems. When you take CBD, it helps to supplement your cannabinoids and further promote balance throughout the body. Some main benefits of CBD include reduced stress and anxiety, improved eating and sleeping patterns, and mood regulation.

For the Fit

In terms of fitness specifically, CBD is emerging as acomplete game changer. It addresses one of the most overlooked aspects offitness performance: Recovery.

When you exercise, you’re actually breaking your body down,and need to recover in order to keep progressing. Matt Pippen, Strength andMobility coach for professional and collegiate athletes, lives by the idea thatif you recover more today, you’re able to train harder and longer, with areduced chance of injuries tomorrow.

So where does CBD come into all this? It hasanti-inflammatory properties that work to fight pain and inflammation responsesthroughout the body. By jumping on the CBD train, you’ll be giving yourself anautomatic edge over the competition.

The best, to Fuel Your Best.

As we mentioned above, there are new CBD products and brands emerging each day. Resilience CBD is a premium line of CBD products designed specifically for athlete recovery. Their entire product line was built to accelerate post-workout recovery and reduce stress on the body. Resilience CBD products are designed to help you:

  • Bounce Back from Soreness - Are you recovering sufficiently after your workouts? As you exercise, tiny tears are created in your muscles which causes the soreness you feel. In order to rebuild your muscles, you need to allow your body to recover. CBD helps to support and accelerate that recovery process so you can get back to doing what you love, quicker.
  • Advanced Pain Relief - This one goes hand-in-hand with recovery, of course. On top of soreness, CBD can help with chronic pain points throughout the body like joint and nerve pain that would typically require painkillers. CBD offers an all-natural solution that doesn’t require wallet draining steroid shots, liver-damaging aspirin, or other lengths people go to mitigate pain.
  • Reduced Stress and Anxiety - This one is huge in fitness, especially if you’re a competitive athlete. Getting rid of that race-day, game-day, or fight-night jitters is essential to performance. CBD allows you to relax, relieve mental and physical tension and boosts focus.
  • Improved Sleep - This is huge for fitness. Resilience actually has a great blog on why sleep is your secret weapon. When you don’t hit that eight-hour mark, your reaction time, motor function, recovery, risk of injuries, memory loss, and focus are all impacted. The list could continue, but I think we’ve all experienced at least one of the above after a sleepless night. CBD has been found to improve insomnia, overall sleep quality, duration, and helps you wake up feeling refreshed. Its calming properties can also help you in falling asleep.  

So whether you have aches and pains, anxiety, troublesleeping, or just looking for that extra 10%, CBD may be worth a shot.

Prince
Gear,News

David Grutman, Prince, and UNKNWN Collab on Tennis Inspired Streetwear

David Grutman brings Prince - UNKNWN, the fashion sport and street style retailer, who will introduce a limited-edition tennis inspired clothing capsule.

Prince, the leadingAmerican-born global tennis brand, announces a strategic partnership withDavid Grutman, Founder of Miami based Groot Hospitality, to bring hisinfluence to the brand’s creative direction and collaborations.

Prince

The first collaboration that Grutman brings to Prince is UNKNWN, the fashion sport and street style retailer, who will introduce a limited-edition tennis inspired clothing capsule. The collection, Prince x UNKNWN, will debut during the 2019 Miami Open. This partnership comes from Authentic Brands Group (ABG), a global brand owner, marketing and entertainment company with a portfolio of iconic brands that includes Prince Tennis.

“We are excited to be launching Prince Off-Court with such a strong partner like David Grutman,” said Matt Salter, Senior Director of Brand Collaborations at ABG. “With the popularity of tennis and the rise of streetwear fashion, the launch of Prince x UNKNWN is a great addition to the growth of the brand. It has been a pleasure working with UNKNWN, who’s reputation and execution have earned them the distinction as the exclusive Miami retailer for top tier brands.”

“When you distill the style of Miami, there are elements of it that generate from the tennis courts of Florida,” says UNKNWN co-founder and CEO Jaron Kanfer. “Even in earlier eras of Miami culture, the sound of a Prince ball hitting the hard court was the drumbeat of the town. Classic “On the Court” style is bouncing back into fashion for both genders especially with the brands that have significant impact on the sporting world. With the Miami Open as a background, we are thrilled to partner with a great icon of tennis on this exciting new collection. As part of the collaboration, we've added our signature touch to Prince’s classic graphics which include an exclusive racquet that speaks to the electricity of our city and timelessness of the game."

The Prince x UNKNWN collection offers a mix of unisex t-shirts, hoodies, and bottoms, and pays homage to the brand’s tennis roots with a single racquet in classic tennis colors infused with pops of white, mint green, black and coral. Topping off the assortment, an all-white tennis skirt and crop top for women will debut.

“Prince is an iconic brand that I’ve been a fan of for many years,” said David Grutman. “I look forward to partnering on next level opportunities, the first being Prince x UNKNWN debuting in Miami. We have awesome projects in the works that we can’t wait to announce – stay tuned.”

https://www.youtube.com/watch?v=4fLrEu6W9Fc&feature=youtu.be

The collection launched at the UNKNWN store in the Aventura Mall on Saturday, March 23rd and online at www.UNKNWN.com and www.PrinceOffCourt.com.

Apple Pay in Miami
Gear,News,Places

Celebrate Coconut Grove and South Miami with Apple Pay

Whether you’re visiting Miami or are local, shop the best coffee shops, retail stores, restaurants and food trucks with Apple Pay in Coconut Grove and South Miami.

Whether you’re visiting Miami or are local, shop the best coffee shops, retail stores, restaurants and food trucks with Apple Pay in Coconut Grove and South Miami. It’s easy and secure.

Enjoy exclusive offers when you pay with Apple Pay from March 15-17.

Coconut Grove

  • Panther Coffee
  • Bianco Gelato
  • Bonobos
  • Catch A Wave Surf & Skate Shop
  • Flow Running Shop
  • Present Bakery
  • Terry Jacobs Makeup Studio

South Miami

  • Spris Artisan Pizza
  • Chiquita Chic
  • Earth
  • Hair Studio + Nail Spa
  • NaturHouse
  • Azul

If you already have Apple Pay on your iPhone, great! If not, you can easily set it up yourself:

  1. Open the Wallet app
  2. Tap the + symbol to Add a Card
  3. Follow the steps to Add a New Card
  4. After your bank or issuer verifies your card, tap Next
Apple Pay in Miami
Gear,News,Places

Celebrate Wynwood and the Miami Design District with Apple Pay

Whether you’re visiting Miami or are local, shop the best coffee shops, retail stores, restaurants and food trucks with Apple Pay in Wynwood and the Miami Design District.

Whether you’re visiting Miami or are local, shop the best coffee shops, retail stores, restaurants and food trucks with Apple Pay in Wynwood and the Miami Design District. It’s easy and secure.

Enjoy exclusive offers when you pay with Apple Pay from March 8–10.

  • Santo Dulce Churro @ Wynwood Yard
  • Della bowls @ Wynwood Yard
  • Twice Butter @ Wynwood Marketplace
  • Mister Block Café @ Wynwood
  • Dasher & Crank @ Wynwood
  • Panther Coffee @ Wynwood
  • Coyo Taco@ Wynwood
  • Scotch and Soda @ Wynwood
  • Salty Donut @ Wynwood
  • OFY @ Wynwood
  • Chef Chloe @ St. Roch Market
  • Sabal Coffee @ St. Roch Market
  • Ella @ Design District
  • MadLab @ Design District

If you already have Apple Pay on your iPhone,great! If not, you can easily set it up yourself:

  1. Open the Wallet app
  2. Tap the + symbol to Add aCard
  3. Follow the steps to Add aNew Card
  4. After your bank or issuerverifies your card, tap Next
Perfect Balance World|Perfect Balance World|
Gear,News

Perfect Balance World is Reinventing Yoga Clothes

Imagine if every yoga pose was supported by your clothing. Imagine what you could accomplish if physics, engineering, and spirituality came together to give you perfect balance.

Imagine if every yoga pose was supported by your clothing. Imagine what you could accomplish if physics, engineering, and spirituality came together to give you perfect balance.After practicing yoga for 14 years, with a stint as a studio owner, Carla Berkowitz is trying to disrupt the athleisure market with her take on what yoga clothes should be like.“It’s like having a yoga teacher in your clothing” says Berkowtiz, who noticed a problem amongst new students and experienced practitioners alike.https://www.youtube.com/watch?v=5rd6l-DtXooNo matter how advanced or basic students were when practicing yoga, there was the same core problem – they used brute force to balance, instead of just intuition and following a simple method.Berkowtiz went straight to the drawing board and engineered the utility and balance right into the clothing. The result is Perfect Balance World, her collection of yoga clothes thoughtfully designed to teach you yoga, using the placement of rubberized landmarks on the clothing.“It lets you enjoy the pose. Its not magic. It’s not going to do the pose for you,” says Berkowtiz. “But it builds muscle memory, so if you’re not wearing the clothes one day, you’ll remember where your foot is not supposed to be, and where you arm should be. It’s called the Perfect Balance Method.”

Perfect Balance World

So how are the clothes? Stylish and sleek like they were crafted in a physics lab. The jet black collection features leggings, leg warmers, capris, a shrug, headband, slides, and top.The signature DNA Leggings sport a polyester/spandex blend, that creates a soft, silky and stretchable feel, perfect for yoga, pilates, and barre. The physics-based, rubberized landmarks, help Yogis hold their pose, and for a cool $59, are an affordable option you should consider.For more information on the Perfect Balance World collection, visit www.perfectbalance.com.

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Gear,People

Feel Lit, Chill, Hype and Zen with this Miami SoulCycle Instructor's Line of Holistic Products

Allison Santini, well known for leading sweat filled spin classes at SoulCycle, has found balance and relaxation through her own line of essential oils. She turned to more holistic forms of medicine to find ways to recharge and become #SantiniStrong.

Allison Santini, well known for leading sweat filled spin classes at SoulCycle, has found balance and relaxation through her own line of essential oils. Santini suffers from chronic fatigue often feeling drained emotionally and physically. She turned to more holistic forms of medicine to find ways to recharge and become #SantiniStrong.“From my job working out all day I had to learn how to protect myself from the ups and downs. I started trying different things such as essential oils, blending different ones I was using together and noticed they were much more powerful,” says Santini.Instead of using multiple oils to create the desired effect she wanted, Santini created her “Balance” essential oil blends. In collaboration with Monica Redondo, founder of Wholistic Oils, Lit, Chill, and Love oils are all you need to feel energized or relaxed.

Lit contains oils from rosemary, ginger, and lemongrass, all of which bring about an energizing and uplifting feeling. On the other hand, Chill contains oils from peppermint, geranium, rose, lavender, and roman chamomile, all of which deliver a sense of calm and mellow.“I really want to bridge living a healthy lifestyle with nightlife," says Santini. "There are more toxic ways for people to achieve feeling energized or relaxed, and I want to show people that essential oils can be just as powerful.”The last of the “Balance” kit is Love, a body oil containing rose, sandalwood, and pink grapefruit. Love is intended to refresh and recharge skin. All of the oils are extremely easy to use. Just, roll the oils on your pulse points when needed.What makes Lit, Chill, and Love so unique from other blended oils? Each oil blend comes with a tiny piece of rose quartz at the bottom of the bottle. The rose quart in each bottle has been charged under the last full moon, giving each of the oils energizing vibrations.

However, essential oils are not for everyone. For those who have sensitive skin and cannot use certain oils, Santini is making tea that will have you feeling Hype, Zen, and Healed. Using the same idea from her oils, Santini’s line of teas will bring about a sense of energy or calm.Lit, Chill, and Love can be purchased as a kit or separately. All oils can be purchased directly through Santini’s personal website. Be on the lookout for more information about Hype, Zen, and Heal. The teas will be available for purchase starting June 2018.

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Gear,News

Bitsy Bottom: A Perfect Fit for your Booty and Active Lifestyle

Do you ever feel like you have to decide between a new pair of stylish leggings and a class pack at you favorite studio? Then you need to check out Bitsy Bottom.Workout clothes can sometimes cost more than an actual class. Amanda “Bitsy” Lippman, was looking for more affordable yoga clothing. When she started designing her own hot yoga shorts, Bitsy Bottom was born. With the help of her partners, Jaime Hidalgo and Yadira Sussman, the company has expanded, now carrying stylish high-quality leggings, capris, and headbands. The company even has a line of kid’s clothing.With bold and bright colors, Bitsy Bottom stands out among other brands. A signature booty scrunch gives your bottom the perfect fit needed for an active lifestyle. Super soft fabrics move with your body as you workout.“A smooth, second skin, spandex/nylon blend that is not constricting, and will be your favorite pair of workout bottoms once you try them," says Sussman.The bottoms are also quick drying, making them perfect for your sweatiest workouts and water activities.

Bitsy Bottom prides themselves on the quality of their products and customer service to clientele. Their products are extremely versatile and can be worn for workouts from yoga to Crossfit.“I teach every format from HIIT to Hip-Hop and Bitsy Bottom products make me feel bootyful and confident in every way," says Brand Ambassador Maria Pontillo.

Bitsy Bottom products can be purchased directly from the company’s online website. You can also find Bitsy Bottom in 21 retail stores in South Florida.If you are ready to upgrade your leggings to something booty-ful that won't break the bank, then you need to check out Bitsy Bottom.Be sure to use code “SF305” to get $25 off your online purchase of $50 or more.

OneLove Active
Gear,News

Local Athleisure Brand "OneLove Active Wear" is Dressing Some of Your Favorite Fitness Influencers

It's no secret that altheisure is one of the biggest benefactors of the growing Instagram marketplace, and for local brands like OneLove Active Wear, powering the brand with recognizable influencers has been key.

72% of Instagram users have made purchases based on something they saw on the platform - says a study done by Dana Rebecca Designs in August 2017. It's no secret that altheisure is one of the biggest benefactors of the growing Instagram marketplace, and for local brands like OneLove Active Wear, powering the brand with recognizable influencers has been key.Jaidy Pardo, Founder and Designer of OneLove Active Wear, started the athleisure brand during a period of self-discovery after her divorce."My son is the inspiration behind the brand, and is my 'One Love,'" said Pardo. "After my divorce, I was searching for something to give me the flexibility I needed to be a single mother."As the designer of every legging in the line, Pardo wanted to make sure her products not only fit the needs of clients, but were functional as well."All leggings are one-size-fits-all," states Pardo. "They are built for fashion and function - they will stay in place while you're training and look good when you're going about the day."OneLove Active Wear boasts an impressive 10-point benefit checklist for all their leggings:

  • Squat Proof
  • Sweat Proof
  • Butt-Lift Effect
  • Tummy Control
  • High-Waist or Mid-Rise
  • Flex Fit
  • Authentic Designs
  • Washer/Dryer Safe
  • Affordable
  • Worldwide Shipping

Born and raised in Barranquilla, Colombia, Pardo loves that her designs are brought to life in Medellín - the textile capital of the country."I have built great relationships back in Colombia that allow for me to deliver custom products to my clients," says Pardo. "They call me up with a specific design request or alteration and I can turn it around in days."Aside from dressing some of the hottest local influencers, celebrities like Águeda López and Laura Posada have have also been spotted sporting OneLove Active Wear designs.Flexibility is one of the many benefits of being a startup in the athleisure market. As bigger brands must read trends, Pardo and OneLove Active Wear can adapt on the fly and turn designs around at lightning pace. The brand has a slew of stylish designs that are outfitting some of the hottest fitness influencers in Miami, with new ones hitting the online store every week.Shop the OneLove Active Wear store at: https://oneloveactivewear.online.

Helthee App
Gear,News,People

Miami Natives Working to Bring On-Demand Fitness Nationwide via Helthee App

Helthee App makes it simple for you to connect and book with certified fitness professionals in your area.

You can order just about anything these days with an app on your phone – a car service, food, groceries - you name it, it will find a way to your doorstep. So why not add ‘personal trainer’ to the mix? Enter Helthee App – the Uber for fitness.Started by a trio of Miami natives – Brett Heimann, Zachary Parris and Gabriel Penaloza, Helthee App makes it simple for you to connect and book with certified fitness professionals in your area and at your convenience. Simply download the Helthee App or log on to Helthee.com. Choose from a variety of workout types, desired time and location, trainer gender preference, and book in seconds. A certified, vetted and insured Helthee trainer will arrive at your home, office, hotel or local park in as little as an hour, or up to a month in advance with start times as early as 5:30am and as late as 9:30pm.Helthee trainers will bring all the required equipment for your appointment. All appointments are 60 minutes and you can book single (solo), pair (you + a friend), or small-group (you + 4 of your friends). Helthee's services are available 365 days including holidays. The Helthee App is currently available across all iOS&Android devices.Earlier this year, Helthee App expanded to New York City, a market critical to their growth."It's an exciting step for us expanding into New York City," said Brett Heimann, CEO & co-founder at Helthee. "New York City is the first stop of our nationwide expansion, as we plan on bringing Helthee: On Demand Fitness to other growing, health-conscious cities that are ready to take advantage of our services."

Nike Miami||Nike Miami
Gear,News

Nike's New Lincoln Road Store Opens Today

The new Nike Miami store opens its doors, giving fitness fanatics a first look at the brand's limited-edition swag and state-of-the-art shopping perks.

For months, the building at the corner of Lincoln Road and Lenox Avenue has undergone a transformation into Miami Beach's newest fitness capital. Today, the new Nike Miami store opens its doors for the first time, giving fitness fanatics a first look at the brand's limited-edition swag and state-of-the-art shopping perks.What was once a 1999 Williams Sonoma and Pottery Barn, is now a two-story, 31,000-square-foot athletic fashions mecca. Heidi O’Neill, president of Nike DTC, says choosing Miami for its latest innovation was a no-brainer. "As we thought about where our next steps would be in leading the future of sports retail, we thought Miami would be the perfect step in that journey."The new store's extravagant exterior was designed with Miami in mind, using waffle ironing in concrete and terrazzo panels, echoing South American and South Floridian design. In addition, the first floor showcases a multimedia installation by Miami artist Jessy Nite, combining the forces of painting, typography, and sculpture.

Nike Miami

One of the most cutting-edge features in this new location is the Nike+ Trial Zones. Not only do you get to try on products, now you get to try them out. Get a feel for your new kicks while shooting hoops in the 285-square-foot basketball court or score a goal on the synthetic turf soccer field. You can even get a personalized running experience on a camera-operating treadmill. It records your stride and knee performance while you run, downloading your information and preferences to assure your best consultation.Nike store associates are basically the Apple Geniuses of fitness apparel, serving shoppers with hours of certified training knowledge. "If you’re interested in running, or taking your first yoga class, or trying out for a basketball team…we will match you with the right expert for you. Personal shopping meets personal training," O’Neill says.Nike Miami also blends the experiences of a sports center and an intimate boutique in its first-floor women’s section known as the Lounge. Ladies can enjoy one-on-one appointments for everything from bra-fittings to pant hemming. Fitting rooms here are double the standard size, with mood lighting that simulates a yoga studio or night run to make shoppers' decisions between cuts and colors come into focus.Nike+ member perks and access to premium products (like the Kobe Fade to Black Pack, Kyrie 3 “What The,” Air Force 1 UltraForce Mid and Zonal Strength Tights) are additional incentives to arrive ASAP to today's grand opening.Nike Miami Grand OpeningThursday, January 19, starting at 10 a.m. at 1035 Lincoln Rd., Miami Beach. Admission is free. Visit nike.com.*This article was originally posted on the Miami New Times by Sofia Harris and can be found here.

Restless Soul
Gear,News

Restless Soul: The Athleisure Boutique That Will Change Your Life

The Restless Soul offers everything from fitness basics to lounge wear, and top of the line athleisure wear.

Miami has been so good to me over the years (even though I cried almost every day for a year when I first moved here). Fitness finally gave me an outlet, and a community that unfolded all around me. I have my “Healthy Miami” (post coming soon). You know, my favorite places to eat, my favorite places to shop (Restless Soul) and my fav hot spots to sweat!Today, we are all about the clothes! New York may have Bandier and Sweaty Betty, but Miami has the Restless Soul in Aventura and coming soon to South Miami. Check out today’s video for some fit-fashion inspiration from the Restless Soul.https://www.youtube.com/watch?v=Lp2kHjGLLHwBrands RESTLESS SOUL Carries: PRISMSPORT, ALALA, KORAL, SPLITS 59, CHRLDR, VARLEY, BLANC NOIR, PHEEL STYLE, SOL & SELENE, ONZIE, ALO AND SO MUCH MORE!I would give anything to have every item of theirs in my closet to wear from class, to castings and beyond. The Restless Soul offers everything from fitness basics to lounge wear, and top of the line athleisure wear.If you find yourself in Aventura, make sure to stop by or check out their Facebook and Instagram today.

Zensah|Zensah|Zensah
Gear

The Right Sports Bra Can Be The Difference In Your Workout

Studies in the UK show that one in five women are deterred from being active due to concerns about “excessive breast movement” during exercise.

The right attire can be the difference between a good workout and a GREAT workout. Studies in the UK show that one in five women are deterred from being active due to concerns about “excessive breast movement” during exercise – not good!The Uncomfortable RealityNormal bras are not fit for a sports purpose; they are made from fabrics that aren’t breathable and lack in support for impactful exercise. Initially, men designed bras with their primary focus on appearance of the breasts over functionality. Later, women pioneered the sports bra; they had a clear design that catered for the function of supporting the breasts and handling dynamic movement whilst providing maximum comfort.Aside from the immediate discomfort, not wearing a sports bra can cause long-term damage too. Ligaments inside the breast start to stretch from the repetitive bouncing and this can cause your breasts to sag. Additionally, the breasts have NO muscle in them. Not wearing a sports bra results in the neck and back having to over compensate for the increased amount of movement and this causes strain and tension. What’s even more alarming is that over time, the damage becomes irreparable!New Tech For Better SupportResearch at the University of Portsmouth in England found that breasts move just as much during speed walking as they do whilst sprinting, this means a sports bra is an essential article of gear no matter what workout you’re doing!The developments in sports bra technology means there is an endless selection for all shapes and sizes. Excuses about fit can no longer justify you not getting yours!

Zensah

This month I teamed up with local South Florida brand, Zensah. Infamously known for their compression apparel, the science they have developed behind their clothing is what makes Zensah particularly unique.Having explored their selection of sports bras, there were a couple of noteworthy discoveries. First thing to note, Zensah uses seamless technology in all their clothes, and for this reason their sports bras fit like a second skin; they are SO comfortable to wear! It is absolutely imperative that you own active attire that fits you properly and that you are comfortable in. Any discomfort can be a distraction to your productivity.All of Zensah’s sports bras are made with a “moisture wicking fabric." This ensures sweat is immediately absorbed into the outer layer of the apparel where it can evaporate a lot more easily. After an intense workout I noticed a remarkable difference in the dryness of my sports bra - big bonus for working out in the Florida sun. The fabric is designed with the purpose of preventing an odor build up and it does indeed leave your bra smelling notably sweat free!Don't Forget The 'Bounce Test'The sports bra has been a game changing creation for women in sport, helping to minimize the physical gap between the men and women and allowing more mobility and comfort in every aspect of participation. Your breasts shouldn’t be a barrier to you participating in sport!To ensure you achieve that ultimately enjoyable workout, make sure you are properly fitted for your sports bra. Second, remember to renew your bra regularly and not let it fall to pieces. Lastly, don't be afraid to do the 'bounce test' in stores. People might look at you weird but at least you'll know your bras fit for purpose!Check out the Zensah Super Band Bra.

lululemon Brickell City Centre
Gear,News

Lululemon Brickell City Centre to Open on Black Friday

The popular fitness apparel brand, lululemon athletica, has announced their Brickell City Centre location will open it's doors on November 25th.

The popular fitness apparel brand, lululemon athletica, has announced their Brickell City Centre location will officially open it's doors on November 25th, Black Friday. The store will certainly be full of fitness enthusiasts excited to step inside the new location during one the season's busiest day.https://www.instagram.com/p/BMuacs7B3b_/?taken-by=lululemonmiaNot to be outdone, the Fort Lauderdale location at Galleria Mall on Sunset has already opened it's doors to patrons, just in time for the holiday season, officially making the brand's presence in the South Florida market well known. Click here to meet the lululemon Brickell City Centre ambassadors.https://www.instagram.com/p/BMmwqTIBmQM/?taken-by=lululemonmia